Real estate developer Elan Group has brought Bollywood icon Shah Rukh Khan on board as its brand ambassador, aiming to elevate its brand presence and luxury appeal.
In an official statement on Friday, the Gurugram-based company announced the collaboration, stating, “With Shah Rukh Khan representing the Elan brand, we are set to redefine luxury and push new boundaries in opulent living.”
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Elan Group, spearheaded by Rakesh Kapoor, Ravish Kapoor, and Akash Kapoor, has an extensive portfolio of 15 projects, including residential, commercial, and mixed-use developments.
Expressing his excitement about the partnership, Shah Rukh Khan said, “I’ve always believed that true success belongs to those who dare to go beyond limits. Elan Group embodies that bold vision, and I’m thrilled to be part of their journey.”
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Akash Kapoor, Director of Elan Group, highlighted why SRK was the perfect fit for the brand, stating, “Shah Rukh Khan isn’t just a superstar—he’s a phenomenon. His unmatched charisma, influence, and relentless pursuit of excellence perfectly align with Elan’s philosophy and vision.”
