A&M

Moonshot has once again hit a big shot in the ad industry and this time, they did it for Shark Tank India Season 5....

In a world constantly glued to Korean cultural exports whether it is K-food, K-dramas, or K-pop, the “K-wave” is a trend. In India, people...

It seems wherever human discomfort lingers, a company’s ready with a solution. In the past, these solutions were offered in packaged products, services, and...

One mistake and another attempt to cover up. Stories like this are not rare in business. The latest headline-stealer is the Italian luxury brand...

Most parents are afraid of whether their children are getting the right nutrition or not. Parents usually struggle at the kitchen shelf, wondering which...

When it comes to quality milk in India, brands like Amul, Mother Dairy, and Sanchi come to mind effortlessly. But look closer, you'll see...

Whether it’s celebrities or commoners, the joy of having pets is universal. But joy, as always, comes with responsibility. Just like children depend entirely...

The revered Jagannath Rath Yatra commences today, June 27, 2025, in Puri, Odisha. This sacred chariot procession is taken out from Jagannath Temple to...

We all love to mark a friend’s birthday with something unique and surprising. Similarly, Hershey’s tapped into it while celebrating Zepto’s 4th anniversary. But...

On June 23, 2025, the Indian advertising world witnessed a colorful makeover that left everyone in a tizzy. India's most beloved biscuit brand, Britannia,...

In today’s hyper-connected era, where brands battle for attention, one unlikely weapon has quietly emerged: paper bag marketing. What was once a disposable item...

The modern consumer’s query has evolved beyond what to eat, to a deeper insistence on why. And more importantly, for what purpose? Health is...