A&M

Boat, one of India’s largest audio wearables companies, has announced hip-hop artist KR$NA as its newest brand ambassador, strengthening its push to align with...

Japanese beauty major Shiseido has rolled out the latest version of its Ultimune Power Infusing Serum in India, backed by a high-profile campaign featuring...

Alia Bhatt has added another international label to her growing list of global partnerships. After fronting campaigns for Gucci and L’Oréal Paris, the actor...

Jimmy Choo has launched its Autumn 2025 campaign with Emmy-nominated actor Sydney Sweeney returning as the face of the British luxury brand. The new...

Campus Activewear, one of India’s largest sports and athleisure footwear companies, has appointed Bollywood actor Kriti Sanon as the brand ambassador for its women’s...

Out-of-home advertising in India has mostly relied on large visuals and visibility. A fresh collaboration between Zepto, Shaadi.com, and Bold Care at Noida Sector...

Flipkart is moving beyond discounts and entering the premium membership game with the launch of Flipkart Black. The new service is designed as a...

Ganesh Chaturthi has remained one of the most popular festivals in India. Homes are decorated, gifts and sweets are exchanged, and families get ready...

The Blinkit Lenskart partnership is here, and it’s fast. Customers in seven Indian metros can now order powered glasses delivered in just 10 minutes,...

In a crowded packaged food market, one brand is taking a different route quietly, but firmly. No!ce, a premium food brand rooted in authenticity,...

The Delhi High Court bottled water case has put restaurants on the defensive. The court slammed associations for billing customers above MRP on packaged...

Uber CEO Dara Khosrowshahi has revealed that the true battle in India is now Rapido vs Ola, not Uber vs Ola. In an interview...