A&M

The wizarding world just landed in India’s dessert market. Krispy Kreme has unveiled Harry Potter doughnuts, created with Warner Bros. Discovery Global Consumer Products...

Plain popcorn won’t cut it anymore. Cinépolis India has joined forces with Crax to create a new hero in cinema snacks: the popcorn-cheese balls...

Yakult Danone India, the joint venture between Japan’s Yakult Honsha and France’s Groupe Danone, is sharpening its focus on the Indian probiotics market with...

A new wave of cinema marketing has landed. Happydent PVR INOX collaboration turned the Ambience Gurugram property into an activation zone from July 18–24....

The Central Consumer Protection Authority has delivered a heavy blow to Rapido. The bike and auto aggregator faces a ₹10 lakh fine for what...

Ganesh Chaturthi just got a modern twist. Walko Food Company has launched NIC’s limited-edition Modak Ice Cream, an Indian snack innovation designed for the...

Street food culture just got a radical upgrade. Phab has unveiled Phab Bhel Bars, India’s first savoury protein bar, under its bold new “Street...

What happens when chocolate brands step outside the supermarket aisle? Sunfeast Dark Fantasy came with a campaign called “Big Fantasies Spaceship" to answer it....

Blinkit has done something new in quick commerce: a parental control feature has been introduced into the mix, where safety is given priority over...

LT Foods Ltd., a 70-year-old Indian-origin FMCG major, has introduced a new product within its Ready-to-Cook line, the DAAWAT Thai Green Curry Rice Kit....

Every Indian kitchen knows the daily puzzle: “Aaj kya banaun?” The casual answer, “Kuch bhi,” has now taken center stage in Vibhor Oils’ latest...

What happens when India’s favourite chips brand collides with Ranbir Kapoor’s streetwear label? You get Colour-Lays, a limited-edition sneaker drop that turns Lay’s iconic...