HomeA Story of FoodStory of All that Dips: the Taste and Trends for people

Story of All that Dips: the Taste and Trends for people

All That Dips is a firm that specialises in producing a wide variety of flavorful fresh dips, including hummus, salsa, yoghurt dips, guacamole, aioli, and cheese dips. Under the BeChef label, they produce a variety of exotic sauces for the kitchen, including barbecue sauces, hot sauces, oriental sauces, and instant Indian gravies like Tikka Gravy, Biryani Mix, Tandoori Mix, and Makhani Gravy.

Their wares can be found on the shelves of Big Bazaar, Nature’s Basket, Foodhall, and Modern, to name a few of India’s most popular supermarkets. They are experts in the preparation of gourmet condiments. The company is based in Vadodara and was founded on March 7th, 2017.

What began as a shared appreciation of hummus has blossomed into a thriving startup with enormous potential. Dr Deep Lodhari and Dhaval Patel, the company’s founders, first made their money in a flea market by selling batches of their hummus and salsa for more than Rs 50,000.

The company’s fortunes have only improved since then. The company presently provides 16 unique flavours of fresh dips, including hummus, salsa, guacamole, cheese dips, aiolis, and yoghurt dips.

In line with this mission, All That Dips prioritises providing customers with high-quality products over selling a large amount. Liquid glucose, palm oil, flavour enhancers, preservatives, acidity regulators, and stabilisers are not present in any of the items. Dips uses only locally sourced, farm-fresh ingredients in their products, and they make them in tiny batches to ensure the highest quality and freshness.

However, the global epidemic presented a number of difficulties for enterprises worldwide. The founders of “Bechef,” a campaign aimed at home chefs, did it despite the many challenges facing new businesses. The campaign was created with the intention of satisfying the needs of those who prefer to eat at home but who still want to eat nutritious, restaurant-quality meals.

As part of the initiative, 15 additional gourmet cooking sauces were added, hailing from cuisines as diverse as North African Harissa Sauce, Jamaican Jerk Sauce, and Chinese Kung Pao Sauce. The campaign was successful, leading to the company’s rapid expansion and broader presence—especially during the shutdown.

Bechef- Sauces may now be found on store shelves from Punjab to Kerela, Gujarat to Assam. In addition, the campaign’s reach has extended to over a thousand supermarkets across 13 states in just five months, a tenfold increase over the prior year. Surprisingly, Bechef Brand has already accounted for almost 50% of all sales.

With 2020 in the books, the company plans to continue its rapid expansion into 2021 to become the market leader in healthy foods and condiments. The corporation has stated a desire to strengthen its foothold in all Tier 1, 2, and 3 cities throughout India.

Soon, the company hopes to expand its market and introduce these sauces and curries to consumers in South East Asia and the Middle East abroad. brand promotion includes collaborations with chefs all around the country and a number of interactive online contests to keep consumers interested.

After reading this article we hope that now you know a place from where you can order different dips for yourself and would never be short of dips in the future. Stay tuned with us for more such content about startups. 

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