Haldiram’s was founded by Ganga Bishan Aggarrwa in 1937. He was fondly known as Haldiram Ji in-house. It all started as a sweet and namkeen shop in Bikaner, Rajasthan. To increase productivity and mark its expansion, the first manufacturing plant was established in Kolkata.
Haldiram has more than 400 products, which include sweets, namkeens, biscuits, Indian and western snacks, cool sharbat, and ready-to-eat food products.
Haldiram started it all with its famous bhujia, but as time passed, it expanded globally. It has grown not only in popularity but in numbers as well. Every Indian loves Haldiram for different reasons.
Haldiram’s Success Story!
The success of Haldirams we see today is the result of years of hard work, persistence, and commitment. Its success is definitely an inspiration and motivation for millions.
Firstly, the game changer was bhujia. The owner was not satisfied with the thick and bland bhujia. He was eager to make it better and tastier. He switched from gramme flour to moth beans, which makes the bhujia crispy and thin. He increased the price of the bhujia so that it felt premium.
After this, the real success began as they expanded the business across India. Almost every state has a haldiram.
Now comes the game-changing part. At that time, no one was selling snacks and namkeen with proper packaging. They invested in GPPD packagings like zipper packets and flexible packaging. All this gained market attention and helped Haldiram’s win people’s hearts and trust. Haldirams stood out from the crowd and became India’s most loved and successful snack and sweet destination.
Haldirams has grown from a small shop in Bikaner to become the best and most trusted snack seller in the world.
Today,Haldiram’s has a valuation of $3 billion, with a vast spread of business across 80+ countries. The market strategies and advertising plans of Haldiram are just brilliant. They know what people want and strive in that direction.
At present, Haldiram’s most popular food items are bhujia and soan papdi. Apart from their outlets, many products from Haldiram are available in bakeries and different retail shops.
Haldirams Success is known to everyone and quite evident, but you can’t ignore all the backbreaking work that was involved in it.