Wednesday, February 25, 2026
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Start following Kiara Advani’s simple yet powerful morning ritual for glowing skin

By
Aashi Goel
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Have you ever stopped to marvel at Kiara Advani’s radiant and flawless skin? In the exquisite glamour that is Bollywood, Kiara Advani stands out not just for her acting genius but also for her luminous and healthy skin. Amidst the overwhelming myriad of options surfaced by the beauty industry, this simple yet transformative ritual is not only a fad, but the cornerstone of her radiance.

 

The secret might be simpler than you think. It’s not a gruelling workout or a 10-step skincare routine; it’s a simple cup of warm water, with a slice of lemon in it. Kiara’s morning habit of indulging in warm water infused with the zest of fresh lemons has become a conscious choice rooted in her approach to holistic well-being. The actress recommends this refreshing elixir not only for its skin-enhancing benefits but also for the multiple benefits it has in improving your overall health and vitality.  

 

Hansa Yogendra, Director of The Yoga Institute in one of her videos on the health benefits of lemons mentioned, “Drinking one glass of lemon water every day in the morning will benefit you for a lifetime”.  Her claim can further be supported by a research published in the Journal of Science and Technology which reveals that “It is a healthy appetiser and helps to treat diseases with digestive aids. Lemon does not disclose any adverse effects, according to literature, but it is used all over the world as a traditional medicine”. Vitamin C, which is abundantly present in lemons, fights toxins and increases collagen production in the body, both of which help in treating acne as well as tightening the skin and reducing fine lines and wrinkles. While lemons are famously known for their Vitamin C component, not many people are aware of their Potassium-rich skin, which is an important mineral for nervous stimulation as well as maintaining blood pressure. Here are a few more benefits of adding lemon water to your everyday diet:- 

  • Immediately soothes muscle cramps
  • Peptin in lemons makes us feel fuller, thereby, helping in weight loss
  • Boosts immunity by stimulating the production of White Blood Cells in the body
  • Removal of kidney stones 
  • The lemon peel when infused in water for 30 minutes, activates its bioactive compounds which boost immunity and prevent our bodies from cellular damage
  • It also helps in the release of digestive enzymes which help in better absorption of nutrients

 

This simple kitchen hack has proudly made its way into the celebrity wellness circuit. Not only Kiara Advani but also Alia Bhatt, Deepika Padukone, Kriti Sanon, and Malaika Arora have this one drink in common at the break of dawn.

Here are 3 ways, you can incorporate the lemon water glow into your morning routine:- 

  1. Warm ginger lemon tea- Boil a glass of water with crushed ginger. When its done, squeeze a lemon into your glass and have it warm. To enjoy it in place of your morning tea, you may add a teaspoon of honey to it.

2. Ginger lemon shot – Take an inch of ginger root, and one squeezed lemon. Add enough water to blend it (3-4 tablespoons) in a blender, and have it as a morning shot.

3. Lemon-infused detox water- Cut up slices of one lemon and add it to your water bottle. Have 1-2 glasses of lemon water in the morning, and keep having the rest throughout the day. 

While lemon water offers a myriad of health benefits, it’s crucial to exercise moderation. One lemon a day is a healthy limit, and people with gastroesophageal reflux disease should be cautious about excessive lemon juice intake. As with any dietary rituals, balance is key to ensuring you enjoy the advantages without overdoing it. 

VCs Score Multi-Bagger Returns as FMCG Giants Snap Up D2C Health Brands

By
SnackTeam
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Venture capital firms have enjoyed outsized returns after a wave of acquisitions by established fast-moving consumer goods companies eager to buy into direct-to-consumer health and wellness brands.

Early backers who invested relatively modest sums—typically in the Rs 25–100 crore range—have realized exit values in the Rs 170–850 crore band within three to four years, according to people familiar with the deals. Investors including Fireside Ventures, Eight Roads Ventures and Peak XV Partners were among those who profited from stakes in brands such as Wellbeing Nutrition, Oziva and Minimalist.

Strategic buying to capture growth

Legacy FMCG players are using acquisitions to accelerate entry into high-growth categories such as nutrition, personal care and supplements. Rather than building new brands from scratch, incumbent companies are acquiring digitally native players that already command consumer loyalty and direct sales channels.

For the buyers, the appeal is clear: instant access to younger audiences, data-driven customer acquisition models and products that sit squarely in the premium, higher-margin segment. For VCs, these exits validate a thesis that nimble D2C operators can scale rapidly and become attractive takeover targets.

Who made the gains

Fireside Ventures, Eight Roads Ventures and Peak XV Partners are among the venture investors that saw substantial uplifts from their placements. Their portfolio companies—Wellbeing Nutrition, Oziva and Minimalist—were acquired by larger FMCG groups looking to broaden portfolios and fast-track capability in the wellness space.

Initial investments in these startups ranged from roughly Rs 25 crore to Rs 100 crore. Exit values were reported in the neighborhood of Rs 170 crore to Rs 850 crore, generating multi-fold returns over a relatively short holding period of three to four years.

What this means for the market

The recent transactions underscore a broader realignment in consumer goods: distribution and brand ownership are shifting as digital-first companies prove they can build powerful, direct relationships with shoppers. This accelerates consolidation and raises the bar for incumbents that must now compete on agility and digital marketing prowess.

For the venture ecosystem, successful exits of this scale are likely to attract more capital into the D2C category. That could lift valuations and stimulate the next wave of startups focused on niche, higher-growth segments such as sports nutrition, herbal supplements and specialized skincare.

Risks and uncertainties

Despite the headline exits, the path ahead is not without pitfalls. Integrating D2C brands into large, traditional organisations can dilute the entrepreneurial culture and slow innovation. Brand authenticity may erode if consumers perceive a loss of independence.

There are also market risks: a shift in consumer preferences, increased competition, tighter regulations in health and wellness categories, or a correction in startup valuations could temper future returns. Buyers and investors alike will need to manage execution risk carefully to sustain growth post-acquisition.

Overall, the recent deals highlight how quickly value can crystallize in the D2C space—and how strategic acquisition has become a preferred route for FMCG majors seeking relevance in an evolving market.

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Eatopia and the Rise of Gastro‑Entertainment: Can Celebrity‑Curated Dining Power Retail Growth?

By
SnackTeam
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Eatopia is positioning itself at the vanguard of a new retail trend that blends high‑end food with curated experiences. The chain emphasizes premium cuisine and a deliberately designed customer journey, promising consistent flavors and service no matter which location a guest visits.

Celebrity collaboration at the core

A key pillar of Eatopia’s concept is its partnership with singer Shankar Mahadevan, who has worked with the brand to curate each dish. The collaboration goes beyond a name on a menu: recipes and plating have been developed jointly to reflect a particular culinary identity tied to the partnership.

Standardization to scale the experience

Eatopia relies on tightly standardized recipes and operational processes to replicate that curated dining across outlets. The company says these systems are designed to preserve taste and presentation so diners receive an identical experience regardless of location.

Why gastro‑entertainment is catching on

Retailers are increasingly looking for ways to differentiate physical locations as e‑commerce captures more basic spending. Gastro‑entertainment — combining food, ambiance and often performance or storytelling — offers higher ticket items and longer dwell times, which can drive ancillary sales and brand loyalty.

Industry impact

If successful, Eatopia’s model could accelerate a shift in the foodservice sector toward experience‑led formats. Operators may invest more in menu development, themed design and partnerships with celebrities or influencers to create distinct propositions. This has cascading effects on supply chains, as standardized recipes require more controlled sourcing and training; on real estate, as operators seek locations that support both dining and experiential elements; and on unit economics, where higher average spends must offset increased capex and operating complexity.

Risks and uncertainties

The concept faces several practical challenges. Celebrity ties can boost initial curiosity but may not guarantee repeat visits. Maintaining uniform quality at scale is operationally demanding and can raise costs. Consumer tastes can shift, and higher‑price experiential formats are vulnerable during economic slowdowns. Finally, regulatory and local sourcing constraints could complicate the standardized approach Eatopia relies on.

Eatopia’s push into gastro‑entertainment reflects a broader industry test: can differentiated, experience‑driven dining sustain premium pricing and scale, or will operational friction and changing consumer habits limit growth? The answer will shape how many retailers choose to place food and experience at the center of their growth strategies.

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Gut Clinic Raises $1M Seed Round to Build India’s Integrated Gastro-Metabolic Care Platform

By
SnackTeam
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Gut Clinic, a specialised healthcare platform focused on integrated gastroenterology, liver and metabolic care, has raised $1 million (approximately ₹9 crore) in a seed funding round. The round was backed by a consortium of over 15 strategic investors spanning healthcare and industry leadership.

Notable participants include Dr. Amitoj Singh, a Harvard-trained preventive care specialist from the University of Arizona; Dr. Aman Rajpal of the University of California, San Francisco and a recognised fatty liver expert; Ankur Kathuria of Alpha Wave Global; Juhi Bhatnagar of Forj Capital; and Deepak Garg, Senior Executive Vice President at Reliance Industries.

The capital infusion comes amid rising lifestyle-related digestive and metabolic disorders in India, where an estimated 70 million people are affected. With gastrointestinal diseases on the rise, liver disease among the leading causes of mortality, and fatty liver impacting nearly one in three Indians, the current hospital-centric and reactive care model is increasingly under strain.

Founded by Dr. Akshat Kumar, a US-certified physician and Wharton MBA who previously led McKinsey’s global clinical operations practice, Gut Clinic aims to shift care “upstream” through early diagnosis, protocol-driven treatment and long-term disease management. The outpatient-first model combines specialised centres with day-care and hospital partnerships, supported by technology-enabled clinical systems.

“This funding allows us to strengthen the clinical systems required to deliver consistent, high-quality outpatient care at scale,” said Dr. Kumar. “We aim to complement hospitals by managing chronic and preventive gastro, liver and metabolic conditions more effectively outside acute settings.”

The venture builds on the clinical legacy of Dr. Ajay Kumar, a B.C. Roy Awardee and Chairman of Pan Max, Gastroenterology & Hepatology India. The advisory board includes prominent figures such as Dr. Nageshwar Reddy, Chairman of AIG Hospitals, and internationally renowned pancreatologist Dr. Suresh Chari. The founding leadership team also includes Dr. Manav Wadhawan as Chief Strategy and Medical Officer, bringing expertise in liver and metabolic health.

Currently operating in Delhi NCR, Gut Clinic plans to expand into Chandigarh, Punjab and other parts of Northern India, with a near-to-medium-term target of establishing more than 20 centres. The broader ambition is to build India’s largest integrated gastro-metabolic platform, tapping into a preventive healthcare market estimated at $197 billion and improving long-term patient outcomes through structured, specialist-led outpatient care.

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Throne Sport Coffee Raises $10M, Lands Big Geyser to Power NYC Expansion

By
SnackTeam
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Functional beverage startup Throne Sport Coffee has secured $10 million in fresh funding as it accelerates plans for nationwide growth. The round marks a significant milestone for the performance-focused ready-to-drink (RTD) coffee brand, which counts NFL star Patrick Mahomes among its backers.

Alongside the capital raise, Throne has signed a Direct Store Distribution (DSD) agreement with Big Geyser, one of the largest independent beverage distributors in the New York City metropolitan area. The partnership gives the young brand access to more than 24,000 retail accounts across New York City, Long Island and Westchester — a major foothold in one of the most competitive beverage markets in the U.S.

A Performance-Led Coffee Play

Founded in 2024 by beverage executive Michael Fedele, formerly of BodyArmor, Throne Sport Coffee was designed to bridge the gap between traditional RTD coffee and functional sports drinks. Its “Coffee Plus+” formulation targets active consumers seeking energy without the heavy sugar loads typical of many ready-to-drink coffees.

Each can contains 150mg of natural caffeine, electrolytes for hydration, B-vitamins to support energy metabolism, and BCAAs aimed at muscle recovery. Sugar levels range between 1g and 8g of natural cane sugar — significantly lower than many conventional RTD coffee offerings.

The brand’s lineup currently includes Black, French Vanilla, Salted Caramel, Mocha Java and Mint Mocha varieties, positioning it within the rapidly expanding functional coffee category.

Why the NYC Distribution Deal Is Critical

In the beverage industry, distribution partnerships often determine survival and scale. Big Geyser is widely regarded for its hands-on merchandising and sales support, having helped scale brands such as Celsius and Poppi. The alliance provides Throne with both retail visibility and on-ground execution support in a high-velocity market.

The New York launch is expected to serve as a blueprint for further expansion, with Throne planning to replicate the DSD-led model across other major U.S. cities throughout 2026.

Funding to Fuel National Growth

The $10 million infusion will support production scaling, expanded marketing efforts — including leveraging Mahomes’ visibility during the NFL season — and team expansion to manage the complexities of a growing national distribution network.

As the functional beverage segment continues to blur the lines between energy drinks, sports hydration and coffee, Throne Sport Coffee is positioning itself as a hybrid contender. With fresh capital and a strategic New York distribution partner, the brand is aiming to convert everyday caffeine consumption into a performance-driven ritual.

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Basil Raises $2M to Reinvent the Indian Lunchbox with Design-First Bento Boxes

By
SnackTeam
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D2C kitchenware startup Basil has raised $2 million (₹18.2 crore) in a Pre-Series A funding round led by Prime Venture Partners, with continued participation from Appreciate Capital and IIMA Ventures. The investment underscores rising investor interest in lifestyle-driven home and kitchen brands catering to India’s expanding urban workforce and school-going demographic.

Founded in 2023 by Mahesh Muraleedharan and Harini Rajagopalan, Basil is reimagining everyday carry-ware with a design-led approach. The brand has built its identity around modern, compartmentalised bento boxes that blend aesthetic appeal with functional durability. By combining leak-proof formats, premium BPA-free materials and stainless steel finishes, Basil aims to transform the traditional Indian tiffin into a stylish, health-conscious accessory.

Operating primarily through its own website and major marketplaces including Amazon, Flipkart, Myntra, and FirstCry, the startup claims delivery reach across more than 20,000 pincodes nationwide.

With fresh capital in hand, Basil plans to diversify beyond lunchboxes into adjacent categories such as water bottles and insulated bags, positioning itself as a comprehensive “on-the-go dining” brand. The funds will also be deployed toward strengthening supply chain partnerships, accelerating fulfilment capabilities, expanding product design teams, and increasing digital marketing investments to build broader brand recall.

The funding comes at a time when India’s estimated $20 billion home and kitchen market is witnessing a shift from unorganised to branded players. As office attendance and school routines normalise post-pandemic, demand for durable yet design-forward carry solutions has surged.

Backed by Prime Venture Partners, known for scaling consumer and tech-led ventures, Basil is betting that functionality combined with aspirational design can carve out a strong position in India’s evolving kitchenware landscape.

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Second Sight Ventures Closes $75M Debut Fund to Back Culture-Led Consumer Brands

By
SnackTeam
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Early-stage investment firm Second Sight Ventures has closed its inaugural $75 million fund, positioning itself as a specialist backer of consumer brands and platforms that sit at the intersection of culture and commerce.

Founded by Patrick Finnegan, Chris Hollod and Jackson Eisenpresser, the firm is targeting early-stage companies that go beyond trend participation to actively shape consumer behaviour. Its core thesis revolves around what the founders describe as “cultural gravity” — the alignment of product, storytelling and community to create lasting influence and brand equity.

Betting on Cultural Momentum

Rather than spreading capital broadly across generic technology plays, Second Sight Ventures is concentrating on consumer-facing brands with strong identity, community resonance and social relevance. The strategy centres on identifying founders building culturally embedded brands capable of driving loyalty and conversation.

The firm has already assembled a notable portfolio that includes Poppi, the fast-growing prebiotic soda brand; Lemme, the supplement company co-founded by Kourtney Kardashian Barker; and Lucky Energy, a rising clean energy beverage player. Additional investments include Orion, Loyalist, Momentous and Blueprint, reflecting a bias toward performance-driven and lifestyle-focused consumer brands.

Expanding into Emerging Categories

The newly raised capital is already being deployed into high-growth sectors. Second Sight recently participated in a $15 million Series A round for Willie’s Remedy+, a hemp-derived THC beverage brand inspired by country music icon Willie Nelson. The round, led by Left Lane Capital, will support nationwide retail expansion in 2026.

Willie’s Remedy+ has sold more than 400,000 bottles online and is now targeting broader brick-and-mortar distribution, positioning itself as a modern, alcohol-alternative beverage within the rapidly evolving cannabis drinks category.

A Culture-First Investment Lens

For Second Sight Ventures, the investment in Willie’s Remedy+ underscores its broader playbook: backing brands rooted in authentic cultural narratives, entering disruptive categories, and engaging highly loyal consumer communities.

As consumer markets continue to fragment and niche communities gain influence, the firm is betting that cultural resonance will prove as critical as product functionality in building enduring brands. With $75 million in fresh capital, Second Sight Ventures aims to become a preferred partner for founders building the next wave of culture-defining consumer companies.

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Jollibee Expands Korean Footprint with $87M Acquisition of Shabu All Day

By
SnackTeam
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Philippine quick-service giant Jollibee Foods Corporation (JFC) is deepening its push into Asia’s fast-growing communal dining segment, announcing the acquisition of South Korea’s All Day Fresh Co. Ltd., operator of leading hot pot chain Shabu All Day, in a deal valued at approximately $87 million.

The agreement, signed on February 20, 2026, marks Jollibee’s formal entry into the Korean hot pot category and reinforces its strategy of acquiring high-growth, locally dominant brands across international markets.

Deal Structure and Strategic Rationale

Under the transaction, Jollibee will acquire a 70% stake in All Day Fresh through its subsidiary, Jolli-K Co. Ltd., while Seoul-based private equity firm Elevation Equity Partners Korea will retain the remaining 30%. The partnership model mirrors JFC’s broader international expansion playbook — combining capital strength with local operational expertise.

The acquisition is expected to immediately enhance JFC’s earnings profile, with projections indicating an approximate 8% uplift in global EBIT contribution in 2026. International operations are set to account for nearly 46% of Jollibee’s total revenues following the deal.

Headquartered in Seoul, Shabu All Day operates 169 stores as of January 2025 and generates around $285 million in annual system-wide sales. The brand has built a strong following through its premium all-you-can-eat beef offerings, extensive buffet selections and dessert counters — positioning itself as South Korea’s leading hot pot chain by store count.

Building Scale in South Korea

The transaction follows Jollibee’s earlier $340 million acquisition of a 70% stake in Compose Coffee in 2024, also executed alongside Elevation Equity Partners. Together, the deals underscore a deliberate strategy to establish a diversified and scalable platform within South Korea’s competitive foodservice landscape.

JFC Chairman Tony Tan Caktiong highlighted that the company continues to focus on acquiring profitable businesses aligned with its long-term strategic pillars, particularly those with strong unit economics and expansion potential.

Tapping the Global Hot Pot Boom

Jollibee’s move comes amid rapid growth in the global hot pot market, driven by rising consumer appetite for experiential and customizable dining formats. Industry projections estimate the segment could reach nearly $90 billion globally by 2029.

By acquiring Shabu All Day’s franchise-heavy and capital-efficient model, JFC gains access to a format that can be replicated and scaled beyond Korea. The deal also strengthens Jollibee’s diversification strategy as it broadens its portfolio beyond quick-service chicken and coffee into higher-ticket, dine-in categories.

As the Philippine group continues to expand internationally and compete with global giants, the addition of a market-leading hot pot brand signals its ambition to build multiple growth pillars across Asia’s evolving restaurant ecosystem.

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UPDATE Ushers in a New Energy Era with Kim Kardashian as Co-Founder, Secures 4,000-Store Walmart Rollout

By
SnackTeam
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Functional beverage brand UPDATE is entering a pivotal growth phase, unveiling a comprehensive brand refresh while announcing that global entrepreneur and media personality Kim Kardashian has joined as co-founder.

The announcement coincides with a major retail breakthrough: beginning March 1, 2026, UPDATE will roll out in more than 4,000 stores of Walmart nationwide. The launch marks one of the retailer’s largest beverage expansions in recent years and signals growing confidence in functional, next-generation energy formats.

Betting on Paraxanthine Over Caffeine

Founded in June 2022 by CEO Daniel Solomons with backing from the Hess Family, UPDATE was built around a differentiated premise — delivering the performance benefits typically associated with caffeine, without caffeine itself.

Instead, the drink is powered by paraxanthine, the primary metabolite the body produces when breaking down caffeine. By delivering this compound directly, the brand positions itself as offering smoother, more sustained energy without the jitters, crashes, or sleep disruption often linked to high-caffeine beverages.

The formulation also aligns with broader wellness trends: zero sugar, zero calories, and no artificial flavors or colors — attributes increasingly valued by health-conscious consumers navigating the booming energy category.

Kardashian’s Strategic Role

Kim Kardashian’s involvement evolved beyond a typical endorsement. After being introduced to the product in 2023, she became a regular consumer, citing the formula’s sustained focus without overstimulation. As engagement deepened, she began contributing feedback on flavor profiles, packaging aesthetics, and long-term brand positioning.

By mid-2025, the collaboration formalized into a co-founder role. Her influence is reflected in UPDATE’s recent visual overhaul and sharpened positioning toward ambitious, performance-driven consumers seeking cleaner energy solutions.

A Massive Retail Inflection Point

The upcoming Walmart rollout places UPDATE squarely into mainstream visibility. Securing distribution across more than 4,000 stores within four years of launch underscores both retailer confidence and the accelerating demand for alternatives to traditional, high-stimulant energy drinks.

Consumers will find the refreshed cans available in five core flavors: Berry, Grape, Peach, Mandarin, and Pineapple.

As the functional beverage sector continues to expand — driven by ingredient transparency, mental performance claims, and reduced caffeine intake — UPDATE’s paraxanthine-based proposition positions it as a challenger brand with both scientific differentiation and celebrity-powered reach. With Walmart scale and Kardashian’s cultural influence behind it, 2026 could mark a defining year in the evolving energy drink landscape.

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Bewakoof Founder Prabhkiran Singh to Exit in March; TMRW Charts Next Phase

By
SnackTeam
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Prabhkiran Singh, founder and CEO of Bewakoof, will step down from his role at the end of March 2026, concluding a 14-year journey at the helm of the digital-first fashion label. The announcement was made by TMRW, which owns a majority stake in the brand.

Singh, who launched Bewakoof in 2012, cited personal reasons — including health and family priorities — for his decision to move on. He will oversee a structured transition through March to ensure operational continuity and leadership stability.

Bewakoof was acquired by Aditya Birla Fashion and Retail Ltd (ABFRL) in February 2023 through its digital venture TMRW in a ₹200 crore majority stake deal. Since the acquisition, the brand has accelerated its omnichannel expansion, moving beyond its core D2C platform to strengthen marketplace presence and build a growing offline footprint.

Currently, Bewakoof operates over 30 exclusive brand outlets and is on track to reach 40 stores by March 2026 as part of its broader retail strategy. The focus under TMRW’s stewardship has been on enhancing supply chain capabilities, building operating discipline and driving sustainable growth across channels.

Prashanth Aluru, CEO of TMRW, highlighted that the post-acquisition phase has centred on creating a stronger foundation for long-term scale. Singh, meanwhile, expressed confidence in the brand’s trajectory, stating that the company is in a strong position and well-aligned with TMRW’s long-term roadmap.

With Singh’s departure, Bewakoof enters a new chapter — transitioning from founder-led entrepreneurship to institutionally driven expansion within ABFRL’s growing digital portfolio.

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‘Purpose Before Profit’: IKEA India CEO Patrik Antoni on Building for the Long Term

By
SnackTeam
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Patrik Antoni, CEO of IKEA India, outlined what it takes to build a billion-dollar brand in one of the world’s most diverse and complex consumer markets — clarity of purpose, deep customer understanding and long-term trust.

Antoni emphasised that for IKEA, business begins with vision rather than immediate financial outcomes. The company’s goal, he said, is to create a better everyday life for the many people — with profitability emerging as a result of delivering value to customers. “If you have happy customers, you will get profit. The brand comes from that interaction,” he noted.

India, he acknowledged, requires heightened sensitivity to regional diversity. With its varied languages, cultures and traditions, the market demands continuous learning and listening. IKEA invests heavily in consumer research to ensure its offering aligns closely with local needs. For Antoni, purpose and profitability are not opposing forces but complementary ones that must move together.

Central to this strategy is IKEA’s philosophy of “democratic design.” Every product must meet five criteria — functionality, aesthetic appeal, sustainability, affordability and quality. Rather than cutting features to lower costs, the company maintains global standards while adapting solutions to fit Indian lifestyles. “It’s the solution that matters, not just the individual product,” Antoni said.

Despite the rise of ecommerce, Antoni remains bullish on the role of physical stores in long-term brand building. While digital channels provide convenience and valuable consumer insights, he believes in-store experiences are critical for creating emotional connection. IKEA often enters markets online first to understand purchasing behaviour before rolling out physical formats. Going forward, the company envisions a portfolio of store formats ranging from compact 1,500-square-metre outlets to large 15,000-square-metre spaces, supported by digital reach.

On localisation, Antoni stressed the importance of staying relevant without diluting brand identity. With a global portfolio of 7,000 products, adaptation often lies in how products are presented rather than reinvented. Local sourcing, particularly in textiles, plays a significant role in IKEA India’s strategy, leveraging the country’s strengths while maintaining global consistency.

For Antoni, scaling in India is less about chasing short-term gains and more about building enduring trust — a foundation where purpose leads and profit follows.

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