The House of Rare has announced the appointment of Nishant Poddar as its Chief Marketing Officer, marking a key leadership addition as the fashion and lifestyle group sharpens its focus on brand-building and consumer engagement across its expanding portfolio.
In his new role, Poddar will oversee brand marketing, communication, digital strategy, content, community initiatives and overall consumer experience for the group’s brands, including Rare Rabbit, Rareism, Rare Ones and Rare’z. The appointment comes at a time when The House of Rare is scaling its presence across categories and channels, with an increasing emphasis on building distinct, culturally relevant fashion labels.
Poddar brings over 20 years of experience across fashion, retail and consumer brands. He joins from WROGN, where he served as Chief Marketing Officer and Head of Retail Experience. During his tenure, he played a central role in shaping the brand’s identity across physical retail, digital platforms and marketing campaigns, helping establish WROGN as a youth-focused fashion brand with strong cultural recall. His work at the brand was noted for combining emotional storytelling with sharp visual and retail execution.
Prior to WROGN, Poddar spent close to nine years at Café Coffee Day in senior marketing roles, where he worked on large-scale consumer engagement initiatives and brand-led growth strategies in a high-frequency retail environment. Earlier in his career, he also gained operational exposure at Sealand Container Services before moving fully into marketing and brand leadership.
An alumnus of IIM Calcutta, Poddar has further strengthened his leadership and marketing capabilities through executive programmes at Wharton Online and IIT Bombay. His approach blends design thinking, consumer insight and data-led decision-making, aligning with The House of Rare’s ambition to build brands that resonate beyond transactions.
With this leadership move, The House of Rare is signalling a stronger push towards cohesive brand narratives, deeper consumer connection and long-term brand equity as it continues to expand its footprint in India’s fashion market.
