Nuuk, a direct-to-consumer home appliances startup, reported a sharp jump in operating revenue in its first full year of operations, underscoring rising consumer interest in digitally native appliance brands focused on design-led offerings.
According to filings with the Ministry of Corporate Affairs, the Gurugram-based company recorded operating revenue of INR 16 crore in FY25, a significant increase from INR 31.8 lakh in FY24. The previous fiscal largely reflected partial operations, as FY25 marked the first complete year of business for the startup.
Founded in 2023 by Gazal Kalra and Shalabh Gupta, Nuuk operates in the increasingly competitive home and kitchen appliances segment, where D2C brands are targeting urban consumers with products positioned around aesthetics, functionality and price accessibility. The company’s rapid topline growth in FY25 highlights early traction in this crowded category, particularly through online channels.
However, the revenue surge was accompanied by higher costs. Nuuk’s net loss widened to INR 39 lakh during FY25, compared with a loss of INR 7 lakh in the previous year. The rise in losses was primarily driven by increased operating expenses as the company scaled manufacturing, marketing and distribution to support a wider product range and growing order volumes.
Nuuk’s portfolio spans both home and kitchen appliances. It sells products such as room heaters, fans and steam irons, along with kitchen appliances including air fryers and juicers. Vacuum cleaners form its largest category, with 14 variants currently on offer. The company says its vacuum range has been designed keeping Indian household requirements and climatic conditions in mind, a positioning that has gained relevance as demand for convenient cleaning solutions grows in urban markets.
The Indian appliances market has seen a steady influx of D2C brands over the past few years, as consumers increasingly shift to online discovery and purchase. While profitability remains a challenge for many early-stage players, Nuuk’s FY25 performance reflects how scale and brand visibility can build quickly in the digital-first ecosystem, even as companies continue to invest heavily in growth.
