Direct-to-consumer kidswear brand Kidbea is stepping up its offline ambitions with a planned investment of ₹50 to ₹60 crore over the next two years, as it looks to build a nationwide physical retail footprint. The company intends to open 100 exclusive brand outlets within the next 12 to 24 months, marking a decisive shift from its digital-first roots to an omnichannel growth model.
The expansion comes close on the heels of Kidbea’s first physical store launch at C21 Mall in Indore, which the company describes as a pilot for its larger offline strategy. The upcoming rollout will follow a mix of company-owned and franchise-led stores, allowing the brand to scale faster while managing capital efficiency.
Founded in 2021 by Swapnil Srivastav, Mohammad Hussain, Ankita Rani, and Aman Kumar Mahto, Kidbea focuses on bamboo-based apparel and accessories for infants and young children. Its product range is positioned around organic fabrics, antibacterial properties, and spill-resistant designs, catering to parents seeking safer and more sustainable clothing options.
As part of its store expansion, Kidbea is planning clustered launches across North and West India, while also preparing for a strong push into southern markets such as Bengaluru, Chennai, Hyderabad, Kochi, Coimbatore, and Madurai. In parallel, the brand aims to strengthen distribution through more than 200 multi-brand outlets, with a focus on Tier I, II, and III cities.
The company estimates that the offline push will create between 500 and 700 jobs across retail operations, logistics, and regional manufacturing support. Kidbea currently operates a small in-house production facility and works with over 25 partner units across states including Tamil Nadu, Uttar Pradesh, Punjab, Rajasthan, Haryana, and West Bengal.
Backed by Venture Catalysts, Agility Ventures, BestVantage Investments, and angel investors such as Nitish Mittersain, Ritesh Malik, and Hiro Mizushima, Kidbea reported revenue of ₹42 crore in FY25 while remaining EBITDA-positive. The company has set a long-term target of scaling annual revenue to ₹500 crore and positioning itself for a public listing by the end of the decade.
