Hamleys has taken its retail experience a step further with the launch of India’s first-ever Hamleys Café at Phoenix Mall of the Millennium in Pune. Spanning 1,200 sq. ft., including 600 sq. ft. of seating and a capacity for 40 guests, the café is positioned alongside the Hamleys Play zone and Timezone, creating a seamless blend of play, retail, and family dining.
The café is designed to offer families a relaxed environment where parents can unwind while children engage with interactive play areas. It features a menu curated for all age groups, including Organic Pret coffee, gourmet sandwiches, pastas, fries, nuggets, and freshly prepared desserts by chefs trained at EL&N London. Both vegetarian and non-vegetarian options are available, with pricing structured to remain accessible, starting from Rs. 99 for coffee and birthday packages from Rs. 399. The space also accommodates small celebrations, playdates, and casual family breaks, allowing parents to enjoy their time without losing sight of their children.
“This format represents a new chapter in Hamleys’ India strategy,” said a company spokesperson. “By integrating retail, play, and dining, we are creating an immersive experience that encourages longer visits, repeat footfall, and engagement across generations.”
Phoenix Mall, known for its strong family-oriented visitor base, provides an ideal environment for testing this concept, which the brand plans to potentially scale across other high-traffic locations in India. The café’s design emphasizes simplicity, accessibility, and comfort, aligning with Hamleys’ broader goal of enhancing experiential retail.
With this launch, Hamleys aims to strengthen its position as a destination for both shopping and family leisure, offering a model that combines entertainment, convenience, and quality dining. The initiative marks a shift in India’s retail landscape, highlighting the growing trend of integrated play-and-dine formats in major metropolitan markets.
