Mumbai has become the newest focus point for Go Colors as the women’s bottomwear specialist unveiled a 2,400 square foot flagship store on Bandra’s Linking Road, one of the city’s busiest fashion corridors. The store is now the brand’s largest in Mumbai and expands its local footprint to 65 outlets, reinforcing its strategy of building larger, experience-led locations in major metros.
The launch follows recently opened flagship formats in Chennai and Bengaluru, part of a broader retail blueprint aimed at showcasing the complete Go Colors assortment in an environment created for discovery and trial. The company said the new store introduces wider trial rooms, dedicated zones for fabrics and fits, and curated capsules designed to simplify browsing for consumers who shop across multiple use cases.
Founder and CEO Gautam Saraogi described the opening as an important milestone in the brand’s physical expansion. He noted that Linking Road’s high footfall and mix of young shoppers make it a strong market for the company’s next-generation stores, which emphasise depth of assortment over a traditional compact layout.
Content creator and actor Prajakta Koli, who inaugurated the store, is also the face behind the brand’s limited-edition MostlySane collection. The line, created in collaboration with Go Colors, occupies a prominent space within the store. Chief Marketing Officer Vatsal Koolwal said the collection reflects a growing demand for clothing that balances comfort and style in everyday wear, particularly among younger consumers.
Koli spent time interacting with shoppers at the launch, describing the store as welcoming and intuitive, with a layout that mirrors how women navigate bottoms across work, travel, and daily comfort needs.
Go Colors now operates more than 800 exclusive stores in over 200 cities and expects to add 80 to 90 new stores annually as part of its nationwide expansion strategy driven by design, innovation and in-store experience.
