Mumbai-based The Belgian Waffle Co has achieved a major milestone by crossing the 700-store mark across India. As the brand completes ten successful years in 2025, it now serves a loyal customer base of over 4–5 million waffle lovers nationwide.
What started as a single outlet in 2015 has evolved into one of India’s fastest-growing quick-service restaurant (QSR) chains. Known for its freshly baked, made-to-order waffles, The Belgian Waffle Co has become synonymous with indulgence and innovation in the dessert segment.
With stores spread across metros, tier-2, and tier-3 cities, the brand has successfully combined affordability, consistency, and strong franchise partnerships to drive its exponential growth. Its vibrant yellow storefronts and the “Love. Eat. Repeat.” slogan have become instantly recognizable symbols of comfort and sweetness for millions.
Industry experts credit the brand’s success to its ability to adapt to evolving tastes and maintain high-quality standards while expanding rapidly. Over the years, The Belgian Waffle Co has also diversified its menu with innovations like waffle sandwiches, ice cream waffles, and cold beverages, further solidifying its leadership in the QSR dessert space.
As the brand enters its next decade, it aims to continue spreading happiness one waffle at a time—both in India and internationally—cementing its status as a homegrown success story in India’s booming food retail market.
