Mumbai: Direct-to-consumer lifestyle brand Scarters is charting an ambitious path for FY26, aiming for 50% year-on-year growth as it steps into the premium luggage and travel gear segment. The bootstrapped company, known for its design-led work accessories, expects its newly launched cabin luggage and suitcase collection to drive higher average order values (AOVs) and broaden its customer base.
After maintaining steady growth of 20-25% annually, Scarters anticipates AOVs to rise from ₹7,500 to the ₹20,000–₹30,000 range this fiscal year. “With our luggage portfolio now live, we’re seeing strong demand from frequent travelers and professionals. It’s a natural evolution for the brand as we continue to innovate across lifestyle categories,” said Darshan Shah, Founder of Scarters.
What began as a niche work accessories venture during the pandemic has grown into a complete lifestyle ecosystem spanning tech gear, wallets, organizers, and travel products. The company has remained profitable, choosing to reinvest earnings to fuel organic expansion.
Currently, tier-1 cities such as Mumbai and Bengaluru contribute nearly 80% of Scarters’ sales, with increasing traction from tier-2 regions like Pune, Surat, and Ahmedabad. Around 95% of total sales come from online platforms, with Scarters’ website alone accounting for nearly 70%. The brand is also piloting offline formats through airport counters and shop-in-shop models with partners like Broadway and Relay.
Scarters’ approach blends functionality with design innovation. Its newly launched cabin suitcase, developed over three years and now patent-pending, features a modular sleeve system allowing users to change looks and utility without replacing the core unit. The company also plans to enter lifestyle segments such as pickleball, golf, and travel accessories.
“We’re not chasing hyper growth,” Shah said. “Our focus is on building a brand that stands for thoughtful design, quality, and longevity.”
