Quick-commerce platform Blinkit has cautioned businesses against fraudulent agents claiming to offer shortcuts for product listings on the app. The advisory came directly from Albinder Dhindsa, CEO of Blinkit, who said the company has recently detected attempts by fraudsters to exploit sellers seeking faster access to the platform.
In a post on X, Dhindsa made it clear that Blinkit has no authorised partners for product listings. “There are no shortcuts and no official partners for listing products on Blinkit. All listings are processed only through our official channels,” he wrote, adding that brands dealing with third-party resellers risk having their products removed from the marketplace.
The CEO underlined that the company maintains strict compliance standards to ensure authenticity. “If you choose to work with a reseller, do your diligence. Any misrepresentation can get your products deactivated if the reseller is blacklisted. We have zero tolerance for such violations,” he said.
The warning comes as Blinkit, owned by Eternal, continues to scale operations in India’s crowded quick-commerce market, where competition from players like Zepto, Swiggy Instamart and BigBasket Now has intensified. With millions of daily transactions, the platform has become a key distribution channel for FMCG and grocery brands, making listing access highly coveted.
The post also sparked a wave of responses from sellers who flagged challenges with Blinkit’s onboarding process. Several users alleged delays and lack of transparency in the registration system. One seller commented that the absence of clear listing criteria leaves brands uncertain, creating room for fraudulent intermediaries. Another urged the company to engage directly with distributors and stockists to bridge the gap between policy and ground-level practices.
The episode highlights both Blinkit’s growing influence in retail and the operational challenges that come with balancing scale, compliance and seller trust.
