Amazon India is gearing up for its flagship Great Indian Festival, beginning September 23, with an expanded seller base, sharper logistics, and aggressive fee cuts designed to boost small and medium businesses during the country’s peak shopping season.
Amit Nanda, Director, Selling Partner Services at Amazon, said the platform now has 17 lakh registered sellers, a 25 per cent rise in new product launches compared to last year. “We are already seeing momentum across categories with more than 15,000–20,000 new product types added ahead of the event,” he said.
Last year’s festival saw 40 crore customer visits and a 70 per cent increase in crorepati sellers compared to 2023. More than 70 per cent of participating sellers came from tier II and III cities, while 85 per cent of customers were from non-metro markets. Over 3 crore products were delivered within one or two days, and small enterprises sold over 1,000 units every minute.
For 2025, Amazon has reinforced its logistics backbone, inducting 1.5 lakh seasonal workers, adding 12 fulfilment centres and six new sortation hubs, and expanding transportation lanes. The company has also cut seller fees sharply. From April, referral fees were removed entirely on 1.2 crore products priced below Rs 300 across 135 categories, while charges in fashion, beauty, home appliances, and healthcare were reduced further in September. Handling fees for items under 25kg were lowered by up to Rs 100.
“These measures translate into significant profitability for sellers. A 4–7 per cent cut in fees can mean a 25 to 40 per cent jump in profits,” Nanda noted. Amazon has also introduced tools like Sell More Save More, offering smart catalog recommendations to help sellers improve average order sizes while trimming shipping costs.
