In a crowded packaged food market, one brand is taking a different route quietly, but firmly. No!ce, a premium food brand rooted in authenticity, is partnering with over 40 local foodmakers to deliver more than 200 artisanal products across 13 categories. Everyday staples, festive specials, regional treasures, it’s all there. The aim is straightforward: to show that packaged food can still carry the warmth of home.
No!ce’s commitment is clear. Every item avoids palm oil, skips artificial colours, and cuts down on preservatives. Small-batch preparation ensures quality. Its standouts are fresh malai paneer, crisp banana chips, buttery cookies, coconut water, kaju katli. Then come the crowd-pullers like caramelized brioche, crustless sliced bread, chocolate ganache cookies, Punjabi lassi, rasgullas, French rochers, and Kashmir Valley honey. In short, a mix of tradition and trend, winning loyalty among urban buyers who expect more from packaged food.
The brand has also doubled down on authentic recipes that bring back long-lost flavours. Its fresh bakery section boasts sourdough, Japanese shokupan, French croissants, and an impressive collection of tea cakes and biscuits.
No!ce is equally focused on heritage Indian snacks. Achappam, Nipattu, Karam Gavvalu, and Jeera Masala soda are among the treats resurrected from near-extinction. The brand works with small entrepreneurs in Calicut, Mangalore, Sonipat, Karur, and Proddatur to preserve fragile, short-shelf-life foods that had vanished from shelves.
Global influences mix in, too. Alongside Himalayan farm honey and Lonavala chikki, there are Mexican tortilla chips. Besides mathri and aloo bhujia, you’ll find jackfruit crisps and badam chikki.
No!ce’s edge lies in freshness. Its paneer, pressed by hand in muslin cloth, delivers the kind of soft texture that mass-market brands rarely achieve. It is also the only premium food brand on quick-commerce apps offering preservative-free sweets, making it a festive favourite for households demanding purity.
Founder Royan Mody sums it up: “The packaged food space is noisy, but fresh, authentic snacking options are still limited. We wanted to revive forgotten Indian snacks and introduce modern favourites, but without shortcuts. Honest ingredients, authentic recipes, and quality, that’s all we stand for.”
Currently, the brand is live on Instamart across Mumbai, Delhi NCR, Bengaluru, Hyderabad, Pune, and Chennai.
