Emami Agrotech Ltd, the Rs 20,000-crore edible oil, foods and bio-diesel arm of the Emami Group, has announced its entry into India’s fast-growing branded staples market. With this foray, the company has set its sights on scaling its foods vertical to Rs 2,000 crore in the next three to five years.
The move positions Emami Agrotech inside India’s branded staples space, a category pegged at over Rs 80,000 crore, where consumer preference is steadily shifting away from loose grains and flours toward packaged, hygienic, and trusted labels.
The company launched its Emami Healthy & Tasty branded atta, maida and sooji on Tuesday, marking the start of its staples portfolio. Its foods business, currently valued at nearly Rs 100 crore, will now expand beyond edible oils, spices and soya chunks into daily-use pantry essentials. Officials said the immediate priority is to consolidate presence in eastern India before rolling out nationally.
“More than just another product launch, this is our step into the core of Indian kitchens. With staples, we want to be part of everyday meals and family connections around food,” said Vibhash V Agarwal, Director, Emami Group.
The company is also exploring an initial public offering (IPO) within two to three years as part of its long-term strategy.
Industry data indicates packaged staples are gaining share across both urban and semi-urban markets, driven by changing consumer habits and rising incomes. Emami Agrotech plans to leverage its wide distribution reach and digital supply chain to capture this shift.
Since the launch of Healthy & Tasty in 2010, the brand has steadily diversified. With the addition of staples, Emami aims to reposition itself as a full-spectrum kitchen solutions brand, extending well beyond edible oils.
