After making its mark online, luggage brand Nasher Miles is going big on brick-and-mortar. The company just opened its newest—and most prominent—store at Phoenix Palladium in Mumbai, marking a significant move toward building a stronger offline presence.
This is the brand’s third store in Mumbai, with outlets already up and running at Warden Road and Capital Mall. And they’re not stopping there. New stores are already on the way in Hyderabad and Ahmedabad, expected to open within weeks.
From a brand born in the digital age, Nasher Miles is now setting up shop across the country in a big way. It’s currently present in over 1,300 multi-brand outlets and operates across 200+ Indian cities. What started online is now showing up in malls, high streets, and even quick-commerce platforms.
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“This flagship store isn’t just about selling luggage—it’s about creating a real-world identity for our brand,” said Shruti Kedia Daga, Co-founder. “We’ve connected with people online for years. Now it’s time to show up physically, where they live, travel, and shop.”
Co-founder Lokesh Daga echoed the same spirit. “Whether you’re scrolling through your phone or walking through a mall, we want Nasher Miles to be within reach.”
Alongside this retail push, the brand is investing heavily in local manufacturing and back-end upgrades to support demand. It recently debuted on Zepto, with Blinkit and Swiggy Instamart already in the mix. Offline, it’s also found a spot at Broadway, Vivek Biyani’s curated D2C retail space.
For a brand that began online in 2017, Nasher Miles seems ready to travel far—literally and figuratively.
