Homegrown beauty brand WishCare has hit a major milestone, clocking ₹200 crore in revenue for FY 2024–25—a massive leap from where it stood just two years ago. With a current annual run rate of ₹300 crore, it’s quickly cementing its place among India’s fastest-growing independent beauty companies.
Started by siblings Stuti, Ankit, and Ayush Kothari, WishCare was born out of a desire to create high-performance, science-backed personal care products that cater to today’s health-conscious and ingredient-aware consumers. From haircare to suncare and bodycare, the brand’s product lineup has been designed to be both effective and multifunctional.
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Things really took off after Unilever Ventures came on board as its first and only investor in FY24. Since then, WishCare has grown ten times in just a year and a half, thanks largely to its strong direct-to-consumer presence. The surge in online popularity has now sparked growing interest from offline retailers as well—setting the stage for a full-fledged omnichannel rollout.
“At every stage, we’ve listened to our customers and let their needs guide our product development,” said co-founder Stuti Kothari. “This growth isn’t just about numbers—it reflects the genuine trust we’ve built with our community. We’re now looking forward to taking WishCare to international markets and scaling the brand across multiple touchpoints.”
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Founded in 2020, the brand has already reached over five million customers across India. With momentum on its side, WishCare is now preparing to step into global markets, with the UAE, USA, and Southeast Asia high on the priority list.
