Bengaluru-based food and beverage startup Nuvie has bagged ₹3.8 crore ($450,000) in its debut funding round, setting the stage for an ambitious growth push. The round was led by startup accelerator PedalStart, and drew backing from several well-known names including Mukesh Bansal (the force behind Myntra, Cult.fit, and Nurix), Ayyappan R, Chanakya Gupta, and Arun Sharma.
Founded just last month by Prashant Paliwal and Hem Narayan, Nuvie is out to challenge India’s perception of health food. Their mission? To make “eating better” something people actually enjoy. Rather than the usual bland, clinical approach to nutrition, Nuvie is offering a friendlier, tastier path to wellness with products like protein-packed milkshakes and guilt-free chocolates.
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The company kicked off its journey with a lactose-free, ready-to-drink protein shake available in three flavors. It’s now rolling out five new shake variants. But that’s just the beginning. On the cards are protein-infused chocolate bars that taste like the real deal, and even a coffee-meets-protein hybrid drink — cheekily dubbed “Proffee.”
The funding will be channelled into product innovation, ramping up brand visibility, creating high-impact content, and widening its distribution reach. And the results are already showing: Nuvie’s drinks are currently stocked in over 100 premium retail outlets across metro cities like Delhi, Mumbai, Chennai, and Hyderabad. They’ve also found a home in 200+ fitness centers and are pushing deeper into the market via Blinkit, Instamart, BigBasket, and their own online store.
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Despite being just weeks old, Nuvie is clocking over ₹10 lakh in monthly revenue. The team is now gunning for a bold target — hitting a ₹10 crore annual revenue run rate by the end of 2025.
