Snacking habits are getting a serious makeover. The greasy, grab-and-go fast food of the past is being replaced by smarter choices that come with a side of health benefits. This quiet revolution picked up steam during the pandemic, when people started paying more attention to what they put into their bodies.
Before “clean eating” became a buzzword, Gayatri Chona—a nutritionist and wellness coach—was already thinking ahead. In 2018, she teamed up with her husband, Ankit Chona (the man behind the popular Ahmedabad-based ice cream and QSR chain HOCCO), to launch Phab. The name gives a nod to the brand’s core focus: protein.
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Phab started with a simple mission—make nutritious snacks that don’t taste like cardboard. Its first offering? A line of protein bars that quickly found a fanbase. Since then, the brand has expanded its portfolio to nearly 40 products, available in thousands of retail stores and across major online platforms.
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Entirely bootstrapped, Phab isn’t slowing down. The team is gearing up to drop fresh product lines, roll out innovative store formats, and explore new sales channels—all with an eye on making healthy snacking more accessible and a lot more fun.
