iD Fresh Food, one of India’s leading fresh food brands, has entered the INR 25,000-crore branded spices market with the launch of three unique spice variants:͏͏ Pure͏͏ Spice͏͏ Red͏͏ Chilli͏͏ Powder,͏͏ Blended͏͏ Spice͏͏ Garam͏͏ Masala,͏͏ and͏͏ Sambar͏͏ Powder.͏͏ This͏͏ initiative͏͏ aligns͏͏ with͏͏ iD͏͏ Fresh’s͏͏ objective͏͏ to͏͏ secure͏͏ a͏͏ substantial͏͏ share͏͏ of͏͏ the͏͏ expanding͏͏ spices͏͏ market.
Dedicated͏͏ to͏͏ providing͏͏ clean,͏͏ preservative-free͏͏ products,͏͏ iD͏͏ Fresh͏͏ Food’s͏͏ new͏͏ spice͏͏ range͏͏ is͏͏ made͏͏ without͏͏ synthetic͏͏ additives͏͏ or͏͏ chemicals.͏͏ Each͏͏ batch͏͏ adheres͏͏ to͏͏ strict͏͏ FSSAI͏͏ standards,͏͏ undergoing͏͏ comprehensive͏͏ testing͏͏ for͏͏ high-risk͏͏ pesticide͏͏ residues͏͏ and͏͏ passing͏͏ through͏͏ 20͏͏ quality͏͏ checks͏͏ from͏͏ farm͏͏ to͏͏ final͏͏ product.͏͏ The͏͏ company͏͏ ensures͏͏ its͏͏ spices͏͏ are͏͏ free͏͏ from͏͏ chemical͏͏ treatments͏͏ and͏͏ adulterants,͏͏ delivering͏͏ top-tier͏͏ quality͏͏ to͏͏ consumers.
Retail͏͏ Launch͏͏ in͏͏ Bangalore:
The͏͏ new͏͏ spices͏͏ will͏͏ first͏͏ be͏͏ launched͏͏ in͏͏ retail͏͏ stores͏͏ across͏͏ Bangalore͏͏ this͏͏ month,͏͏ with͏͏ plans͏͏ to͏͏ expand͏͏ gradually͏͏ into͏͏ other͏͏ major͏͏ markets.
Continue͏͏ Exploring:͏͏ iD Fresh Food to͏͏ invest͏͏ INR͏͏ 100͏͏ Cr͏͏ in͏͏ expansion,͏͏ doubling͏͏ manufacturing͏͏ capacity͏͏ across͏͏ India͏͏ and͏͏ Saudi͏͏ Arabia
Innovative͏͏ Packaging͏͏ for͏͏ Freshness:
“Innovation͏͏ has͏͏ always͏͏ been͏͏ central͏͏ to͏͏ iD͏͏ Fresh͏͏ Food’s͏͏ offerings.͏͏ Our͏͏ packaging͏͏ for͏͏ these͏͏ spices͏͏ ensures͏͏ their͏͏ freshness,͏͏ flavour,͏͏ and͏͏ aroma͏͏ for͏͏ up͏͏ to͏͏ 12͏͏ months͏͏ without͏͏ any͏͏ chemical͏͏ treatment.͏͏ To͏͏ uphold͏͏ our͏͏ commitment͏͏ to͏͏ transparency͏͏ and͏͏ clean͏͏ labelling,͏͏ each͏͏ spice͏͏ packet͏͏ features͏͏ a͏͏ QR͏͏ code͏͏ that͏͏ allows͏͏ consumers͏͏ to͏͏ access͏͏ pesticide͏͏ test͏͏ results͏͏ and͏͏ quality͏͏ check͏͏ reports,͏͏ providing͏͏ detailed͏͏ insights͏͏ into͏͏ the͏͏ product’s͏͏ quality.͏͏ After͏͏ dedicating͏͏ several͏͏ months͏͏ to͏͏ developing͏͏ these͏͏ spices,͏͏ we͏͏ are͏͏ excited͏͏ to͏͏ venture͏͏ into͏͏ this͏͏ new͏͏ category.͏͏ Our͏͏ aim͏͏ is͏͏ to͏͏ secure͏͏ a͏͏ significant͏͏ market͏͏ share͏͏ and͏͏ establish͏͏ a͏͏ new͏͏ standard͏͏ with͏͏ our͏͏ clean͏͏ and͏͏ natural͏͏ ingredients,”͏͏ said͏͏ Rajat͏͏ Diwaker,͏͏ CEO͏͏ (India),͏͏ iD͏͏ Fresh͏͏ Food.
Enakshi,͏͏ Head͏͏ of͏͏ New͏͏ Product͏͏ Development͏͏ at͏͏ iD͏͏ Fresh͏͏ Food,͏͏ stated,͏͏ “Our͏͏ new͏͏ range͏͏ of͏͏ clean͏͏ label͏͏ spices͏͏ reflects͏͏ the͏͏ core͏͏ principles͏͏ that͏͏ our͏͏ customers͏͏ rely͏͏ on—no͏͏ preservatives,͏͏ no͏͏ chemicals,͏͏ and͏͏ only͏͏ natural͏͏ ingredients.͏͏ To͏͏ guarantee͏͏ exceptional͏͏ quality͏͏ and͏͏ flavour,͏͏ we͏͏ dedicated͏͏ months͏͏ to͏͏ crafting͏͏ these͏͏ spices,͏͏ working͏͏ closely͏͏ with͏͏ experts͏͏ and͏͏ consumers.͏͏ We͏͏ ensure͏͏ purity͏͏ through͏͏ rigorous͏͏ control͏͏ over͏͏ sourcing,͏͏ processing,͏͏ quality͏͏ checks,͏͏ and͏͏ packaging.͏͏ We͏͏ are͏͏ confident͏͏ that͏͏ by͏͏ adhering͏͏ to͏͏ these͏͏ standards,͏͏ we͏͏ will͏͏ make͏͏ a͏͏ significant͏͏ impact͏͏ in͏͏ the͏͏ spices͏͏ market͏͏ and͏͏ sustainably͏͏ meet͏͏ the͏͏ needs͏͏ of͏͏ every͏͏ Indian͏͏ kitchen.”
Each͏͏ spice͏͏ variant͏͏ is͏͏ crafted͏͏ to͏͏ have͏͏ a͏͏ shelf͏͏ life͏͏ of͏͏ 12͏͏ months͏͏ without͏͏ the͏͏ use͏͏ of͏͏ chemicals.͏͏ The͏͏ packaging͏͏ includes͏͏ individual͏͏ 20g͏͏ pouches͏͏ within͏͏ 100g͏͏ packs,͏͏ designed͏͏ to͏͏ maintain͏͏ the͏͏ spices’͏͏ freshness,͏͏ flavour,͏͏ and͏͏ aroma.͏͏ Additionally,͏͏ each͏͏ pack͏͏ features͏͏ a͏͏ QR͏͏ code͏͏ that͏͏ allows͏͏ consumers͏͏ to͏͏ access͏͏ pesticide͏͏ test͏͏ results͏͏ and͏͏ quality͏͏ reports,͏͏ ensuring͏͏ transparency.͏͏ The͏͏ spices͏͏ are͏͏ priced͏͏ as͏͏ follows:͏͏ Red͏͏ Chilli͏͏ Powder͏͏ at͏͏ INR͏͏ 78,͏͏ Sambar͏͏ Powder͏͏ at͏͏ INR͏͏ 100,͏͏ and͏͏ Garam͏͏ Masala͏͏ at͏͏ INR͏͏ 135.
