Biggies Burger, a homegrown burger chain, is set to capitalize on the potential of the Eastern market in India. With plans to aggressively expand, the brand aims to open 75 stores in the East region by 2028, targeting 2.5-3 times annual growth by expanding its store network, as revealed by the company.
The company expects the market to contribute around 20% to its overall revenue and aims to capture approximately 15% market share in the East market.
Having set its sights on achieving a total of 250 operational stores by the end of the fiscal year 2025-2026 and with ongoing plans for expansion into the East, Biggies Burger aims to establish itself as the leading burger brand across all regions of India.
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Regarding this expansion, Biraja Rout, the Founder of Biggies Burger, remarked, “Having built a loyal customer base in the South and West, we believe our distinctive offerings will also strike a chord with consumers in Eastern India.”
Current Operations and Market Presence
Established in 2011, the burger chain currently operates 141 stores, mainly situated in South and West India. The ongoing strategic expansion into the Eastern market is poised to significantly bolster its presence and capture a larger portion of the burgeoning Indian QSR market.
Earlier this year, the company secured an undisclosed sum in pre-Series A funding, valuing it at INR 210 crore, aiming to extend its reach throughout the nation.
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