Pluckk, a digital lifestyle-oriented fresh food brand has rolled out its latest line of preservative-free cold-pressed juices. This new offering underscores the evolving landscape of consumer preferences towards fresher choices, reflecting a rising demand for health-conscious living. In India, the market value of packaged juices currently stands at INR 1100 crore, showing a steady annual growth rate of 15%.
Featuring a selection of 10 enticing flavors, such as Mango, Pomegranate, Pineapple, and Valencia, these cold-pressed juices are meticulously crafted using only 100% fruit, providing a guilt-free treat without any additional sugar or concentrates. What’s more, these juices boast a shelf life of 21 days, made possible through innovative HPP technology.
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Pratik Gupta, CEO of Pluckk, remarked on the launch, stating, “Here at Pluckk, we’re dedicated to sourcing our ingredients directly from trusted partner farms, ensuring top-notch quality and hygiene standards. As consumers increasingly gravitate towards fresh, preservative-free juice choices, we’re thrilled to unveil this new category. Pluckk Juices embody our brand ethos of providing clean label products crafted from the finest produce, underscoring our unwavering commitment to delivering excellence to our customers.”
Apart from its proprietary D2C platform, Pluckk juices can be found on a variety of platforms, including Zepto, Amazon, and Swiggy, as well as renowned outlets like Nature’s Basket and Foodsquare, ensuring widespread accessibility for consumers across the country.
Pluckk, which is available in six major cities—Mumbai, Bangalore, Pune, Chennai, Hyderabad, and the National Capital Region—has received widespread recognition for its creative approach to fresh cuisine.
By placing purity and quality at the forefront, Pluckk consistently sets new standards within the industry, providing consumers with a healthier and more wholesome beverage choice.
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