Parfois, the Portuguese fashion accessories brand, has officially entered the Indian market through a strategic partnership with Myntra, as revealed in a press release on Tuesday.
To kick off, the brand will present a selection of more than 250 handbags, totes, and slings, with an average selling price set at INR 2,000.
“We are thrilled to introduce Parfois to our customers, and thus further enhancing the appeal of our international brands’ portfolio, especially as we ramp up our global accessories segment,” said Jayanti Ganguly, vice president – business at Myntra.
Additionally, the brand will utilize Myntra’s on-app channels in conjunction with Myntra’s social media and social commerce features. As part of the brand’s launch promotions, customers will enjoy perks such as a flat 20% price reduction.
Established in 1994 by Manuela Medeiros, Parfois specializes in a wide range of products, including bags, shoes, apparel, and accessories such as jewellery, sunglasses, scarves, hats, and gloves.
“From Parfois, we are very excited to launch our brand in one of the most important markets, India. The opportunity to build Parfois globally is one of the most important steps for our growth in international markets,” said Susana Sánchez, chief executive officer of Parfois.
“We hope that with Myntra as our partner, that opportunity will likely turn into an amazing experience for having new customers and opening new regions around the world,” Sánchez added.
Experiencing growth since 2010, the brand achieved a significant milestone in 2019 by expanding its reach to 1,000 stores. Currently, it has a presence in over 70 countries worldwide.
Bengaluru-based Myntra boasts a collection of over 2.3 million styles from more than 6,000 domestic and international brands. The diverse offerings span across categories such as fashion, beauty, lifestyle, encompassing home, luggage, travel accessories, as well as watches and wearables.