Krishna’s Herbal & Ayurveda has dedicated a sum of INR 5 crore to establish a state-of-the-art manufacturing facility in Jodhpur. Spanning an expansive area of approximately 6,000 square meters, the new plant is anticipated to enhance the brand’s production capacity twofold.
The brand currently operates an additional manufacturing facility in the city, covering 10,000 square meters, thereby contributing to an overall daily production capacity of approximately 40,000 liters.
The upcoming manufacturing unit will augment the brand’s current production capacity by 20,000 liters, with the potential for expansion to reach up to 80,000 liters.
“With the addition of new manufacturing unit, we are expecting to double our production, which will ultimately increase the revenue by nearly 100 per cent to cross the three-digit mark by the end of 2025,” Shrawan Daga, Founder and CEO of Krishna’s Herbal & Ayurveda said.
The recently established production facility is anticipated to generate hundreds of new employment opportunities.
The brand currently provides 170 SKUs and is available in 5,000 brick-and-mortar Ayurvedic stores throughout India. It also maintains an online presence on various e-commerce platforms such as Amazon, Flipkart, Myntra, Nykaa, Snapdeal, and 1mg, in addition to its direct-to-consumer (D2C) website.
“Currently, 85 per cent of our revenue is contributed by the online channels and the rest 15 per cent comes from the offline channels,” he stated.
The brand has expanded its reach globally, establishing a presence in countries such as Nepal, South Africa, Indonesia, Poland, Germany, and the United States. Additionally, plans are underway to commence operations in Thailand in the near future.
“At present, international business contributes 5 per cent to our overall revenue,” he said.
Having concluded the last fiscal year with a revenue of INR 40 crore, the brand aims to achieve INR 70 crore in revenue for the current fiscal year and has set a target of INR 120 crore for the fiscal year following.
