Myntra, the online fashion retailer, has outlined its intentions to bolster its supply chain and enhance its contact center operations. Furthermore, the company aims to elevate its female workforce representation to more than 21%, compared to the previous festival season.
Leading up to the festival season, Myntra organizes its signature annual event, the Big Fashion Festival. This initiative aims to recruit women from economically challenged backgrounds and provide them with opportunities for sustainable livelihoods.
Recruitment will take place in rural areas within states like Haryana, Telangana, West Bengal, and Karnataka.
In-house specialists and external professional trainers will deliver training to ensure that these women not only secure employment but also excel in their assigned roles, which encompass tasks such as picking, packing, sorting, and unpacking.
“Our preparations for Big Fashion Festival are in full swing to cater to the high demand from our customers eagerly waiting to shop on Myntra for festive needs. We are particularly excited about onboarding the on-ground staff, where women will play a pivotal role in offering optimal experience to customers and adding to their joy in the festive season,” said Nupur Nagpal, CHRO – Myntra.
Apart from strengthening the supply chain, Myntra aims to have 45 percent of its total hires in the contact center for this festive season be women. Myntra offers various incentives to these female employees, including availability bonuses, festival bonuses, and performance-based special rewards. Additionally, they have access to a supportive work environment that includes late-night transportation, nap rooms, and period leave options.
