Bisleri, one of India’s leading packaged drinking water brands has launched a new digital campaign, Bisleri #CarryYourGame, which showcases the talents of award-winning athletes Lovlina Borgohain, Manpreet Singh, Ashwini Ponappa, and Nishad Kumar.
Bisleri’s latest campaign centers around the Bisleri 500 ml pack as the perfect hydration companion, as depicted in their film. The campaign features top athletes from India, displaying their athletic prowess both on and off the field in an exciting and dynamic video. The film encourages viewers to prioritize hydration in all situations, much like the showcased athletes do in their real lives and during match days.
Commenting on the latest campaign, Tushar Malhotra, Head Of Marketing, Bisleri International Pvt Ltd, said, “Our new campaign Bisleri #CarryYourGame is one of the largest integrated marketing campaign with the aim of creating a strong connect between hydration and sport, underscoring the importance of water in peak human performance. Our association with India’s leading award-winning athletes aims to inspire the youth to stay hydrated and carry their best game forward in all aspects of life.”
Commenting on the new campaign, Anuraag Khandelwal, Chief Creative Officer – India, 82.5 Communications, said, “This campaign is the perfect occasion for a need and a product to come together. Hydration during every sporting event and life in general is necessary. That’s where Bisleri comes in as a hydration partner in a sport that we play every day, every moment – the sport called life. This was an opportunity for us to explore hydration, collaborating with athletes who are at the top of their games. This is how the campaign idea for #CarryYourGame was born. True champions always carry their game, on and off the field and there’s no better partner than Bisleri 500 to hydrate with. Bisleri communicates this in its own edgy, no-gyaan way.”
Neerav Tomar, MD, IOS Sports And Entertainment commented on the association of the Indian athletes, “We are happy to be associated with a legendary brand like Bisleri that is taking a fresh approach through Olympic sports. I am confident this will help them to have a higher brand recall in an uncluttered space.”
To enhance the reach of the #CarryYourGame campaign, it will be linked with prominent marathons, athletic organizations, cricket collaborations, and other noteworthy sports events.
Additionally, Bisleri has introduced exclusive bottles for the #CarryYourGame campaign featuring popular cricketers from Mumbai Indians, Gujarat Titans, Delhi Capitals, and Rajasthan Royals, printed on each Bisleri bottle.
The campaign will be promoted through various mediums such as digital content, Out-of-Home advertising, delivery truck branding, radio contests, OTT platforms, in-stadium vending, and branding, among other touchpoints, providing consumers with an immersive and thrilling experience.