“Around 85% of women experience severe cramps,” Richa Pendake, Founder of Nutrizoe emphasized in her enlightening interview with Snackfax. This statement highlights a common yet often underestimated issue that women face, shedding light on the physical and emotional challenges that are part of their unique journey through various life stages. Women play an indispensable role in nurturing and supporting their families, often prioritizing their loved ones’ needs over their own. Nevertheless, from the delicate years of adolescence to the transformative phase of menopause, a woman’s body undergoes significant changes that demand special attention and care.
Nutrizoe, India’s leading women’s nourishment brand, has embarked on a mission to cater exclusively to the unique nutritional needs of women from puberty to menopause. To accomplish this goal, Nutrizoe has ingeniously crafted a range of nourishment products that stand out in the market. This innovative assortment includes Over-the-Counter (OTC) food items, Nutraceuticals, and Ready-to-Eat (RTE) foods, each carefully designed to combine healthfulness with delectable taste and ultimate convenience.
No longer do women have to endure the bitterness of tablets, the stickiness of syrups, or the unfamiliarity of gels. Nutrizoe’s products come in alluring forms tailored to fit seamlessly into today’s fast-paced lifestyles and cater to the discerning taste buds of millennials. These offerings are as appetizing as they are nutritious, serving as perfect companions for the modern woman on the go.
Nutrizoe’s distinct approach is grounded in its dedication to comprehending the precise hurdles that women encounter at every life stage, starting from the onset of puberty to the transformations ushered in by menopause. Through a thorough examination of these unique challenges, Nutrizoe has meticulously developed a range of tailored solutions, striving to alleviate a woman’s journey and elevate her overall health and happiness.
- Puberty: This stage marks significant physical and emotional shifts. Nutrizoe offers precisely tailored products to support healthy growth, hormonal balance, and emotional well-being during this transformative phase.
- Adulthood: Women face multifaceted demands as they navigate through adulthood. Nutrizoe provides products that champion women’s health, fertility, and overall vitality, catering to these diverse needs.
- Pregnancy and Motherhood: Nutrizoe recognizes and caters to the distinct requirements of pregnant and lactating women, offering nourishing solutions to support both the mother and the developing child.
- Menopause: The menopausal phase ushers in its own array of challenges. Nutrizoe addresses symptoms like hot flashes, mood swings, and bone health with specialized nutritional products, aiming to ease this transition.
Nutrizoe’s dedication extends beyond mere product offerings. Their goal is to educate women about their nutritional needs, providing them with the knowledge to make informed choices regarding their well-being.
Richa Pendake, the visionary behind Nutrizoe, embarked on a remarkable journey, transitioning from her 17-year corporate career to entrepreneurship. Her illuminating interview with Snackfax provides profound insights into the brand. Here are selected excerpts from her insightful conversation.
Snackfax: What is the focus of your brand when it comes to women’s health, and how do you address the various stages from puberty to menopause in terms of nutritional needs and wellness care?
Richa: Our brand focuses on a broad spectrum of women’s health, spanning from puberty to menopause. Currently, we don’t offer products for the menopause stage, but we do address the nutritional needs of women during puberty. This includes providing essential nutrients like multivitamins and proteins, which are often challenging for many women to obtain. We also place significant emphasis on pre-pregnancy fertility care and post-pregnancy wellness for new mothers. Each of these categories has been creatively presented in unique and engaging formats.
Snackfax: What factors influence the pricing of Nutrizoe’s products, and how does the course duration impact their cost?
Richa: When discussing pricing, it primarily hinges on both the product format and the duration required. Currently, we offer products like Lactobites, which may initially come across as premium. However, I want to emphasize that when you consider the need for lactation solutions over an extended period of 8 to 9 months and compare the cost to traditional dairy options, the difference is significantly higher.
Furthermore, there are instances where individuals continue with dairy products for an extended period without experiencing desired results, leading to frustration. In contrast, our solution not only delivers effectiveness but is also clinically validated by medical professionals, providing proven results within a shorter duration of just 20-28 days.
Snackfax: How does Nutrizoe’s natural solution impact the overall market dynamics, including consumer choices and pricing strategies?
Richa: Concerning the market, a substantial volume of orders comes from Tier 2 and Tier 3 cities, where powdered milk or formula is commonly preferred. However, Nutrizoe provides a natural solution, altering their cost perspective significantly.
