Minnesota-based condiment brand Maazah has secured $2 million in seed funding from a group of family offices, marking a key milestone in its growth journey from farmers’ market favorite to a nationally distributed clean-label brand.
Founded by sisters Yasmeen and Sheilla Sajady, Maazah is known for its globally inspired dips and sauces that cater to the rising demand for bold flavors and better-for-you ingredients. The fresh capital will be used to accelerate retail expansion, strengthen supply chain operations and support broader distribution across the United States.
Expanding National Footprint
Maazah has already built a strong retail presence, securing shelf space in leading grocery chains such as Whole Foods Market and Sprouts Farmers Market. The brand has also entered multiple regional divisions of Costco, underscoring its scalability and appeal among bulk-buying consumers. In addition, Maazah products are available in select independent and specialty grocery stores nationwide.
The brand’s clean-label positioning and flavor-forward offerings have helped it tap into consumer appetite for authentic, globally influenced condiments that elevate everyday meals at home.
Riding the Condiment Investment Wave
Maazah’s funding round comes amid heightened investor interest in the sauces and dips category, which has seen a wave of acquisitions and strategic investments in recent months.
Notable deals include Bachan’s, acquired by The Marzetti Company for $400 million; Tapatio, purchased by Highlander Partners; and Sabra, in which PepsiCo bought out its joint venture partner’s stake for over $240 million. Premium hot sauce maker TRUFF and other emerging players have also attracted significant investment.
With the condiment aisle emerging as one of the fastest-growing and most dynamic segments in the consumer packaged goods industry, Maazah’s $2 million seed round provides the runway to scale production, deepen retail partnerships and capture share in a category that continues to sizzle.
