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“Sunscreen Lagana Abhi Baaki Hai”: Zepto’s Marketing Genius Goes Viral: Dr. Sheth’s Sunscreen Ad on Coconuts Garners Rave Reviews
In a bold and quirky marketing move, Zepto has once again proven that creativity knows no bounds. This time, the 10-minute delivery giant turned...
When a Billboard Becomes a Birthday Wish: Hershey’s Sweet Surprise for Zepto
We all love to mark a friend’s birthday with something unique and surprising. Similarly, Hershey’s tapped into it while celebrating Zepto’s 4th anniversary. But...
Zepto’s Dharavi Dark Store Reopens After FDA Crackdown: Moldy Stock, Stagnant Water, and a Wake-Up Call for Quick Commerce
After weeks of regulatory heat, Zepto has received the green light to restart operations at its dark store in Mumbai’s Dharavi. The Maharashtra Food...
Zepto Parent Kiranakart’s Food License Suspended After FDA Flags Moldy Stock and Stagnant Water at Dharavi Facility
Kiranakart Technologies Pvt Ltd, the company behind quick-commerce platform Zepto, has landed in hot water with Maharashtra’s Food and Drug Administration (FDA), which has...
Kaivalya Vohra’s Zepto Joins Hands with Truecaller to Cut Missed Calls and OTP Hassles for Millions
Zepto, the fast-growing Mumbai-based startup famous for getting groceries to your doorstep in under 10 minutes, has announced a new partnership with Truecaller. The...
Zepto Delivery Workers in Hyderabad Strike Over Pay Cuts: TGPWU Says Rates Slashed from ₹35 to ₹10 per Order
In Hyderabad, delivery workers tied to quick commerce firm Zepto have stopped work indefinitely, pushing back against what they describe as unfair treatment and...
Zepto Brings on Rachit Ranjan as Its First-Ever Chief Public Policy Officer Amid Nationwide Expansion Push
Mumbai, May 2025: As Zepto barrels ahead with its rapid growth across India’s urban landscape, the quick commerce disruptor has made a significant hire:...
Zepto Launches ‘Atom’ for Brands: Aadit Palicha Unveils Real-Time Sales Maps, Zepto GPT & Minute-by-Minute Data for India’s FMCG Giants
In a bold move aimed at transforming how consumer brands understand and grow their presence in India’s online grocery space, Zepto has announced the...
Zepto Delivers a Blow to Swiggy Instamart, Closes in on Blinkit: Inside India’s 4.45 Million-a-Day Quick Commerce War
India’s rapid grocery delivery scene is turning into a battleground, with companies locking horns over every single order. The space is currently dominated by...
From the Brink of Collapse to $200M ARR: How Aadit Palicha Steered Zepto’s Ad Business Through Chaos
Zepto’s cofounder and CEO Aadit Palicha recently shared that the company’s advertising division has seen an explosive rise, scaling its annualised revenue run-rate (ARR)...
Zepto Drops ‘Kiranakart’ Tag, Ropes in Bharti’s Akhil Gupta, and Raises Over $1.35 Billion Ahead of IPO
The company behind the 10-minute grocery delivery blitz is no longer hiding behind a clunky name. Zepto, the quick commerce startup helmed by Aadit...
1 App, 2 Devices, Wildly Different Prices: Zepto’s Smart Pricing Questioned After Ankit Sharma’s Viral Post
Ankit Sharma from ZS Associates recently shared a thought-provoking post on LinkedIn that’s been making the rounds—and for good reason. What started as a...