Friday, December 5, 2025

Wrogn

Youth fashion brand Wrogn, part of Aditya Birla’s TMRW portfolio, has launched its latest nationwide campaign featuring Bollywood actor Ibrahim Ali Khan. Titled “Wrogn. But Real.”, the initiative focuses on encouraging young Indians to embrace individuality...
Universal Sportsbiz Private Limited (USPL), the company behind the Virat Kohli and Accel-backed youth fashion brand WROGN, is facing challenges in boosting its sales. The startup's operating revenue dropped by 29% to INR 243.8 crore in...

Aditya Birla Group’s TMRW acquires 16% stake in Virat Kohli-backed WROGN

TMRW, the fashi͏on and life͏s͏tyle vent͏ure of ͏the Aditya Birla Group, has͏ acquired a 16% stak͏e͏ in Universal Spor͏tsbi͏z P͏r͏ivate ͏Limited (USPL). USPL o͏p͏erates...

Wrogn teams up with A47 to launch India’s first army-inspired fashion collection

In a groundbreaking collaboration, Wrogn, the youth fashion brand co-owned by Virat Kohli, introduces the 'Wrogn X A47 - The Indian Infantry Collection.' This...

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