Vikram Damodaran

India's appetite for alcoholic beverages is rising at an unprecedented rate, fueled by a burgeoning middle-class demographic and its enduring love for whiskey. Over the course of almost a decade, the domestic spirits market has experienced...

Godawan, an artisanal single malt whisky that defies conventional norms while honoring tradition, has made a significant expansion by entering Punjab, Chandigarh, and Madhya Pradesh. This move strengthens its nationwide presence across seven markets in India,...