What do sneakers and snack packs now have in common? Numbered drops.With fast-moving goods flooding the market, brands in India will now be using limited-edition and serial-numbered packaging to stand apart in a powerful way. Once...
Food packaging in India is no longer a one-way street. Consumers stomach it by touching the packaging, playing with it, drawing on it, and scanning it. The new-gen interactive packaging designers treat the box as an...
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