Monday, April 14, 2025

Sprite

Sprite’s Viral CCO Campaign: 1 Million+ Engagements, Celebrity Reactions, and a Corporate Roast Gone Wild

A&M
Sprite is on the hunt for India’s ultimate chill expert with its latest campaign, rolling out a search for the country’s first-ever “Chief Chill Officer” (CCO). The Coca-Cola-owned lemon-lime soda brand is tapping into the easygoing,...

Coca-Cola remains a ‘challenger brand’ in India: John Murphy, Global President

News
Coca-Cola ͏continues to remain ͏a 'challenger brand' in India, as emphasi͏zed by John Murphy, the com͏pany's glo͏bal ͏pr͏esident a͏nd chief financial officer, during a recent consumer confere͏nce in P͏aris.͏Addressing͏ a͏ q͏uery from an analyst r͏egardin͏g the...

Coca-Cola rakes in $290 Million from India by divesting bottling operations in Jan-Mar quarter

News
The Coca-Cola Company, a leading global player in soft drinks, has generated USD 290 million (around INR 2,420 crore) from India in the March...

Coca-Cola trials labelless Sprite bottles in UK as a step towards eco-friendly packaging

News
Coca-Cola will temporarily remove labels from its Sprite and Sprite Zero on-the-go bottles in the UK this month as part of a limited trial,...

Coca-Cola India’s FY23 consolidated profit soars to INR 722.4 Crore with a 57% increase; ad expenses surge by 52%

News
Coca-Cola India, a prominent player in the beverage industry, experienced a remarkable 57.15% increase in consolidated profits, reaching INR 722.44 crore during the fiscal...

Hindustan Coca-Cola Beverages FY23 net profit surges to INR 809 Crore, signaling strong growth

B2C
Hindustan Coca-Cola Beverages (HCCB) Ltd, the bottling subsidiary of the prominent beverage company Coca-Cola in India, saw a remarkable twofold increase in its net...

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