Friday, March 21, 2025

Soumya Mohanty

Reliance’s expanding reach could pose a significant threat to D2C FMCG brands, says Kantar research

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Reliance could be the bigger threat to direct-to-consumer (D2C) FMCG brands planning to sell their products through traditional trade, according to research firm Kantar. Established companies such as Hindustan Unilever, ITC, and Procter & Gamble may...

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