Soumya Chatterjee

Bata enhances customer experience through Easyrewardz’s Zence CRM for ‘BataClub’

NewsDecember 26, 2023

Global footwear brand Bata has joined forces with the comprehensive customer lifecycle management (CLM) platform Easyrewardz to utilize the latter's 'Zence' customer relationship management (CRM) solution stack for its loyalty programme, 'BataClub.'The collaboration enables the monitoring...

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