Diageo has launched the Don Julio tequila brand in the Indian market to align with the growing trend of premiumization. Currently accessible in cities such as Haryana, Maharashtra, Chandigarh, and Goa, the company aims to expand...
Scotch sales in India have witnessed a remarkable surge, nearly doubling over the course of the past two years. This substantial growth can be attributed to two primary factors: the rising consumption of Scotch among millennial...
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