Saffola
Marico is increasing its focus on the healthy snacking segment, using its Saffola brand to cater to the growing demand for convenient and nutritious food options, said Vaibhav Bhanchawat,͏͏ Chief͏͏ Operating͏͏ Officer͏͏ of͏͏ India͏͏ and͏͏ Foods͏͏...
Marico, ͏a l͏eadi͏ng ͏FMCG co͏mpa͏ny,͏ has͏ exp͏an͏ded ͏i͏ts͏ of͏͏͏f͏erings w͏ith the l͏a͏unch of Saffola Muesli with Flavor Pops, ai͏ming to ͏capit͏al͏ize͏ on the brand's stro͏n͏g prese͏nc͏͏e in t͏he ͏adu͏lt breakfast segm͏ent.Saffola's Lega͏cy͏ i͏n the Breakfast Market:Over͏...
Breaking News
Good monsoon, improved macro indicators to drive consumer demand for FMCG products
Key industry leaders anticipate that improving macroeconomic indicators and favorable expectations for a good monsoon and rabi crops will boost consumer demand for FMCG...
Marico’s Saffola introduces four exciting gourmet flavors to its oats range, catering to diverse palates and preferences
Marico, a prominent FMCG company in India, has introduced four exciting gourmet-style flavors in its flavored Oats range under its flagship brand – Saffola....
FMCG firms maintain steady growth with single-digit volume increase and improved margins in December quarter
During the December quarter, Fast-moving consumer goods (FMCG) firms experienced single-digit volume growth and enhanced margins across various segments. This positive trend was facilitated...
Marico reports dip in Q3 revenue amid weakened rural demand, but sees double-digit profit growth
Marico, the consumer products maker, reported on Friday that its consolidated third-quarter revenue dipped in the low single digits due to weakened rural demand....
Marico’s innovative flavor strategy propels Saffola to top spot in oats market
Marico, a prominent domestic FMCG company, demonstrates its ability to add flavor and outperform the PepsiCo-owned brand Quaker oats.Marico's approach of infusing a regional...
Marico predicts a bright H2 with improving consumption trends in rural India
Marico reported that the demand conditions in the September quarter closely resembled the patterns seen in the previous quarter. Challenges such as increasing food...
Marico projects strong expansion for food business, targets INR 850 Crore in FY24
Marico, one of the leading home-grown fast-moving consumer goods (FMCG) firms, reveals in its latest annual report an ambitious projection for its food business....