rural
Major FMCG companies are intensifying their focus on direct distribution in rural markets, especially when rural consumption trends continue to trail behind urban consumption. The renewed emphasis on deepening rural reach also comes at a time...
From a rise in rural demand to increased volumes and favourable commodity prices, the FMCG industry in the country is optimistic about various factors contributing to a double-digit growth led by volume in the upcoming year,...
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India’s FMCG sector achieves remarkable 7.5% volume growth in Q2 2023, value soars by 12.2%: NielsenIQ Report
India’s fast-moving consumer goods (FMCG) sector achieved a 7.5% growth by volumes in the April-June 2023 quarter, as highlighted in the latest quarterly report...
Nestle India announces INR 4,200 Crore investment plan by 2025 to boost growth and rural presence
On Friday, Nestle India declared its dedication to investing approximately INR 4,200 crore by 2025. This substantial investment will encompass various ventures, including the...
Coca-Cola India faces summer setback due to unseasonal rains, shifts focus to rural expansion
Coca-Cola India acknowledged that the company encountered a challenging summer season due to unseasonal rains in certain parts of the country. In response, the...
FMCG giants remain optimistic about rural demand, brush off concerns of El Nino impact
According to top executives of consumer goods companies, the resurgence of rural demand is not solely reliant on the influence of El Nino on...