Premiumization
Celebrating 25 years͏ of success,͏ Sula Vineyard, In͏dia's largest wine producer,͏ is͏ aiming ͏for sustai͏ne͏d dou͏ble-digit re͏venue growth o͏ver th͏e͏ next fi͏ve years. ͏This a͏mbitio͏n is fueled b͏y͏ the growth͏ ͏in premium and elite categories a͏nd...
For the first time, Nestle India, a packaged foods manufacturer, is planning to recruit tasters and connoisseurs of premium foods for its soon-to-be-launched super-premium Nespresso coffee and boutiques."The marketing strategy is quite distinct. For instance, establishing...
Breaking News
Sula Vineyards’ Q4 net profit dips 4.85% to INR 13.55 Crore
Sula Vineyards, a prominent wine producer in India, has reported a 4.85 percent decline in consolidated net profit to INR 13.55 crore in the...
DFM Foods diversifies product range with larger pack sizes, targets premiumization strategy for growth
DFM Foods, known for its popular salty snacks brands Crax and Natkhat, has expanded its product range beyond INR 5 packs for the first...
Premiumization trend boosting growth in food chains like KFC, McDonald’s, and Popeyes: ICICI Securities Report
As competition grows fiercer and consumers dine out more frequently, the trend towards premiumizing food items is fueling the expansion of food chains.An ICICI...
Luxury tequila brand Don Julio makes its debut in India amidst growing trend of premiumization
Diageo has launched the Don Julio tequila brand in the Indian market to align with the growing trend of premiumization. Currently accessible in cities...
Premiumization trend sweeps Indian spirits industry, fuels double-digit growth for liquor companies
The Indian spirits industry is witnessing a notable trend of premiumization. Major liquor companies in the country have observed significant growth in their premium...