Wednesday, November 13, 2024

Premiumisation

India only APAC market with double-digit growth in FMCG and tech durables through modern trade: NielsenIQ Report

News
India is the sole country in the Asia-Pacific region where modern trade channels in FMCG and tech durables are consistently achieving double-digit growth, driven by premiumisation and festive sales, according to a NielsenIQ report. The country...

Pernod Ricard India bets big on premiumisation, targets 3x revenue growth with new whisky launches

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Pernod Ricard India, the country’s second-largest distiller, aims to triple its revenue over the next decade by focusing on premiumisation and innovation. This strategy includes the launch of two new whiskies: Royal Stag Double Dark Peaty...

Retailers, brands see 5-10% sales growth during Independence Day sales

News
Retailers and brands reported a 5-10% sales growth during this year's Independence Day sales compared to last year, driven by improved sentiment, premiumisation, and...

Bacardi India intensifies focus on premiumization as demand for high-end spirits surges

News
One in two Indians are favoring premium spirits, as per Bacardi India managing director Vinay Golikeri, citing the Bacardi Cocktail Trends Report 2024. Golikeri...

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