Parle
Parle, the biscuit brand under Parle Products, rema͏ins India’͏s leading FMCG br͏and, as ͏highlight͏ed in th͏e͏ lates͏t Brand͏ Footpr͏int report͏ by ͏Kantar Worl͏dpane͏l, wh͏ic͏h r͏anks ͏the͏ mo͏st ch͏o͏sen c͏ons͏u͏mer brands in ͏India.͏ Nota͏bly, s͏e͏ven out of...
Mondelez, a leading snacking company, has partnered with Belgian biscuit maker Lotus Bakeries to manufacture, sell, and market Biscoff, the latter's flagship brand, in India.Under the license agreement, the company responsible for Cadbury Dairy Milk and...
Breaking News
Consumer goods giants scale back B2B sales to ensure fair play for distributors
Leading consumer goods companies Britannia, Dabur, Amul, and Parle are restricting sales to organized wholesalers such as Flipkart Wholesale, Udaan, and Reliance Cash and...
Quick-commerce giants grab 30-50% of FMCG sales, kirana stores witness slowdown
In the last quarter of 2023, around 12 million local grocery stores in India observed a significant slowdown in sales. Meanwhile, quick-commerce companies not...
Major consumer goods companies overhaul distribution strategies to revitalize rural markets and boost sales amidst sluggish demand
About a dozen major consumer goods companies, such as Hindustan Unilever, Marico, Parle, Nestle, and Dabur, are restructuring their distribution strategies as part of...
Rising competition spurs FMCG firms to strengthen rural distribution networks
Major FMCG companies are intensifying their focus on direct distribution in rural markets, especially when rural consumption trends continue to trail behind urban consumption....
High-value pack sales dip as Indian consumers opt for affordable FMCG options
Despite the easing of inflation, a majority of Indians still find high-priced large consumer product packs unaffordable.According to data from the retail intelligence platform...
Resilient local competitors chip away market share from big brands in India’s FMCG landscape
Companies like Hindustan Unilever, Britannia, Parle, and Marico have observed a shift in their market dynamics. Smaller players are progressively encroaching upon their market...
Parle retains top spot as India’s leading FMCG brand, Britannia dominates out-of-home consumption: Brand Footprint 2023 Report
Parle, the beloved biscuit brand owned by Parle Products, has once again reaffirmed its status as India's top FMCG brand. According to the latest...