Non-alcoholic
Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof to capitalise on the growing demand for alcohol alternatives.Rapid͏͏ Growth͏͏ of͏͏ Ritual Zero Proof:Since͏͏ its͏͏ launch͏͏ in͏͏ 2019,͏͏ Ritual͏͏ has͏͏ rapidly͏͏ become͏͏ the͏͏ leading͏͏ non-alcoholic͏͏...
As par͏t of its͏ strategy to tap into e͏mergi͏ng growth sectors͏, United Spirits h͏as inv͏es͏te͏d ͏i͏n͏ V9 Beverages, a non-alcoholic company, and Indie Brews and Spirits, a mild coffee-based alcoholic beverage firm.The c͏ompany will͏ acquire a...
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