Wednesday, April 16, 2025

Mondalez

Hindustan Unilever rebrands Horlicks as ‘functional nutritional drink,’ drops ‘health’ label amid regulatory changes

News
In response to recent regulatory shifts in the health drinks sector, Hindustan Unilever (HUL) executed a notable rebranding strategy. The company has opted to relabel its 'health food drinks' category as 'functional nutritional drinks' (FND) and...

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