Millets
FMCG giant Marico aims to enhance its presence in current categories while leveraging innovations to double its food business by FY27. The͏͏ company͏͏ anticipates͏͏ a͏͏ growth͏͏ rate͏͏ of͏͏ 20-25%͏͏ CAGR͏͏ for͏͏ this͏͏ segment.Collaboration͏͏ with͏͏ NIFTEM͏͏ for͏͏...
Marico, a leading FMCG company in India, has launched Saffola Masala Millets in two exciting flavours. This product release highlights Marico’s commitment to making healthy grains accessible, providing a nutritious and flavourful option that meets modern...
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Whisky giants explore Indian grains like Millets and Maize for unique blends
Two of the world's leading distillers, Diageo and Pernod Ricard, are exploring the use of unconventional grains like millets, Bengal gram, and maize to...
Top food companies shift focus to high-priced functional foods
Forget organic products and millets. Food companies are shifting their strategy to premiumise their offerings by focusing on functional foods—products claimed to address health...
Can Millets Make Millions? Ready-to-Eat Millets Brand Khadyam Eyes INR 50 Cr Turnover
Khadyam Speciality Foods, a Hyderabad-based organic millets brand, is on an ambitious trajectory. Founded by Sitaram and Madhavi Komaragiri in 2018, the brand is...
‘Burger Chachu’ teams up with Hotel Grand Mercure to create world’s largest burger weighing 112 kg
Sharandeep Singh, known as ‘Burger Chachu’, has partnered with Hotel Grand Mercure in Agr͏a͏ ͏to creat͏e w͏h͏at͏ ͏is t͏out͏ed as t͏he worl͏d's͏ ͏lar͏gest burger:...
Tata Consumer Products launches Tata Sampann Easy Cook Ragi Atta, tapping into growing millet-flour market
Tata Consumer Products ha͏s ma͏r͏͏k͏ed its ͏e͏͏nt͏r͏y i͏͏n͏t͏͏o ͏͏th͏͏e͏ I͏NR͏ ͏30,͏0͏͏00 ͏͏͏͏c͏ro͏re͏ ͏millet-flour ͏m͏a͏rke͏t with ͏the ͏lau͏͏nch of Tata Sampann's Easy Cook Ragi Atta.͏...
Rise in out-of-home dining and processed foods: Indians cooking less at home than a decade ago, reports show
Indians are cooking at home less frequently than they did a decade ago, as indicated by government data and research reports. This decline is...
Actress Rakul Preet Singh teams up with Curefoods to debut ‘Arambam’ restaurant in Hyderabad
Bollywood actress Rakul Preet Singh is set to launch her first dine-in restaurant, "Arambam – Starts with Millet," on April 16th in Madhapur, Hyderabad.The...
Patanjali Foods targets INR 1,000 Crore sales in masala segment, eyes new growth frontiers
Patanjali Foods is targeting INR 1,000 crore in sales within the masala business, viewing this category as the next frontier for growth.Baba Ramdev, serving...
Unpredictable weather and increased demand push millet prices sky high
Prices of ragi, jowar, brown top, and other millet varieties have experienced a notable surge, escalating by 40% to 100% in just one year....
Nestlé India adds flavor to nutrition: Launches MAGGI Oats Noodles with Millet Magic
Nestlé India has expanded its range of Millet-based products by introducing MAGGI Oats Noodles with Millet Magic under the MAGGI Oats Noodles sub-brand. With...
Indira Foods launches bold expansion with veteran advisor Ullas Kamath and brand ambassador Sathish Ninasam
Indira Foods, a renowned home-grown company celebrated for its Ready to Cook/Ready to Eat millets (ragi) and various natural spice-infused pastes and food formulations...
Marico’s innovative flavor strategy propels Saffola to top spot in oats market
Marico, a prominent domestic FMCG company, demonstrates its ability to add flavor and outperform the PepsiCo-owned brand Quaker oats.Marico's approach of infusing a regional...