Loyalty

A one-size-fits-all approach generally fails in the wide and diverse world of marketing. The same logic applies to consumer preferences and interests as it does to food choices and interests. Niche marketing has arisen as an...

India's Food delivery major Zomato has announced that its popular rewards program, Zomato Gold, will be back. The decision has gotten mixed reviews; some restaurants are thrilled about the chance to give loyal customers access to...