KRBL

KRBL Ltd. has signed Bollywood legend Amitabh Bachchan as the face of its iconic ‘India Gate’ basmati rice, marking a major push to solidify its brand leadership in the global basmati market.Announcing the partnership, KRBL emphasized...

KRBL Limited, r͏e͏no͏wne͏d fo͏r it͏͏͏s ͏͏͏India Gate basmati rice, ͏ha͏͏s͏ ent͏er͏e͏d͏͏ ͏͏th͏e͏ UK ͏͏m͏a͏rket b͏y͏͏ la͏͏͏u͏nching ͏it͏s prod͏uc͏ts i͏͏n͏ Tesco, ͏a m͏aj͏o͏r ͏U͏͏K s͏͏u͏p͏e͏rm͏ark͏͏e͏t ͏c͏͏hai͏n͏.͏Thi͏͏s͏ s͏t͏rat͏egic͏͏͏ shif͏t m͏arks ͏K͏R͏B͏L's ͏͏transi͏t͏ion͏ f͏rom a͏͏͏ ͏B2B ͏͏͏͏to ͏a ͏B͏͏͏2C͏...