In a world constantly glued to Korean cultural exports whether it is K-food, K-dramas, or K-pop, the “K-wave” is a trend. In India, people are looking obsessed. From Seoul to Surat, this fascination has taken over....
Korean beauty brand TIRTIR is making its way into India’s offline retail market through a partnership with Reliance Retail’s Tira, its omnichannel beauty platform. The brand can now be found in select Tira locations, including popular...
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